Analyse d'une publicité

Thèmes abordés

Description d'une publicité en anglais

Résumé du document

This humoristic ad comes from the brand Mini. It's on a billboard. It's composed with three parts: the car Mini Cooper on the left, a bodycopy on the right, the logo and the website at the bottom and a frame around. The Mini Cooper is pink with the roof white. The bodycopy is white and the frame is pink to remember the car. To do contrast with the attractive color, the background is black and maybe to record the ground of the park.

Extraits

[...] Moreover, I think the pink color of the car and the description to park our car is to target the women because it's the color of predilection of women and they are often criticize for their manner to drive. I think this ad is efficient, because it's original; it's impression the consumer with the real car. It represents the new way of advertising. It's search to stir up the purchase with a real situation. It's show the essential thing of this car but they don't describe the product. [...]

[...] To do contrast with the attractive color, the background is black and maybe to record the ground of the park. I think the ad is on the frontage of a car park. The car is in relation with the bodycopy because it's to illustrate the theory. The bodycopy is writing on upper-case and is eye-catching. It's like a recipe. It tell to the driver how park his car like the Mini Cooper if there isn't space in the car park. [...]