James Bond is the most indefatigable action hero in the history of cinema. Since 1962, his inclination for women, his taste for fights and his British appeal have been the right ingredients for a series, has been a great success. Indeed, for a generation who only knew the homogenized heroes and sexuality of the 1950s, James Bond represented a new mould, a new type of entertainment. However, the James Bond films have never been unanimously approved. Critical reaction has always been mixed. The films were either attacked for excess elements of sex and violence, or they were classified as nothing more than entertaining movies of no real importance. Such criticisms were addressed from the beginning of the series, when Dr No was released. For Nina Hibbin, film critic of the Daily Worker, it was "vicious hokum skilfully designed to appeal to the filmgoer's basest feelings? . The film industry trade press, for its part, recognized that the Bond movies were going to be popular rather than a critical acclaim .
[...] So, why is the James Bond myth enduring? How has this been possible for forty years? How did Bond succeed in developing the trustworthiness of so many moviegoers throughout the world? The first part of the essay will show that answers are partly located in the exploration of the films' origins. I will examine the literary hero in Ian Fleming's novels, and the cinematic hero first embodied by Sean Connery. I will show the impact the first films had on audiences, how they were received and the impact these films had on toy, car and cinema industries. [...]
[...] However, during the years Moore played the role, a new generation of James Bond fans appeared, accepting him as 007. Moore chose to not imitate Connery's portrayal and instead embodied the character with his personal style, more refined, modern and casual. For the next film, entitled The Living Daylights, the filmmakers needed a new fresh actor. Their final choice wavered between Timothy Dalton, a Welsh actor and the Irish Pierce Brosnan. The part finally went to Dalton[48], when Brosnan appeared to be not available because of his obligation in the TV series Remington Steele. [...]
[...] Ibid. Joe HOLLMAN, «Chinese Star Adds Feminist Touch To James Bond Series», St Louis Dispatch, Nando Net p.20. John CORK and Bruce SCIVALLY, op.cit., p.288. [...]
[...] They wanted to give more depth to the character, make a more human hero and it was a flop. So the producers decided to hire Sean Connery for a last film. The deal put Connery into the Guinness Book Of World Records as the highest-paid actor. It was the beginning of a trend in superstar salaries. As all the previous Connery films, Diamonds Are Forever was a massive hit. But the problem of finding a new actor rose again for the next film, Live and Let Die. [...]
[...] Picture of Pierce Brosnan. XIV Appendix 12, Pictures from GoldenEye Danjaq LLC and United Artists Corporation and from Tomorrow Never Dies Danjaq LLC and United Artists Corporation. XV Appendix 13, taken from James Bond The Legacy. Picture of an advertising of BMW cars made for the release of Tomorrow Never Dies. XVII Appendix 14, taken from James Bond The Legacy. Picture of a tour operator brochure about the newly christened James Bond Island, Phuket. XVIII Nina HIBBIN, «Bond's Latest Films Repeats the Dose», Daily Worker September 1964. [...]
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