Ethic toward sales and marketing activities

Résumé du document

The term ethics is derived from the Greek word ?ethos' which means moral science. This discipline serves as a basic guideline to help human beings develop a behavioral pattern. It covers areas such as right and wrong, justice and virtue and so and so forth. Similar to the fragmented branches in science, ethics can be split into several issues. The split is based on their degrees of generality (like applied ethics or general ethics), and thereafter the object that is being dealt with (such as bioethics in health deontology, ethics in business and applied ethics to name a few). The segregation is further influenced by the origin of the ethical concepts (religion, culture, etc). Globally, the concept of ethics boils down to the criteria of determining if an action is good or bad, and to evaluate the root of the action and its subsequent consequences. This practice of maintaining a high ethical culture is followed in the business world at large. The main reason for ethical values is due to the dog-eat-dog attitude dominated in the present day business.

Extraits

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[...] Éthique, corruption et affaires internationales. Paris, La Découverte p. USUNIER (Jean-Claude), VERNA (Gérard) Marketing and sales ethic issues: o Is Marketing Ethics an Oxymoron?, Philip Kotler, Marketing Management, November/December 2004 o Truth in Advertising: Rx Drug Ads Come of Age, Carol Rados, FDA Consumer, July/August 2004 o An Ethical Delimma: How to Build Integrity into Your Sales Environment, Theodore B. Kinni, Selling Power, October 2004 o The Right Balance, Jennifer Gilbert, Sales & Marketing Management, November 2004 o Hiring Character, Dana Telford and Adrian Gostick, Sales & Marketing Management, June 2005 Employee rights and duties: o Flip-Flop Over Faculty Fingerprints, Sharon Walsh, The Chronicle of Higher Education, November o Sexual Harassment and Retaliation: A Double-Edged Sword, Ann C. [...]

[...] Questionnaire Age : Gender : M/F Which professional specialization do you aim to practice later (keep those which you're concerned with) : Sales Marketing Human Resources Finance/Accounting/Management control Logistic Law Entrepreneurship Import/Export Still haven't chosen Classify these domains of ethics in your order of importance the most important) : Environmental ethic Information Technology ethic Financial/Accounting ethic Human Resources ethic Marketing and Commercial ethic Sales ethic Production and research ethic Other: To your mind, a developed sales ethic process applies on (Classify the strongest) : Price Competition practices Marketing (Children marketing, etc ) Advertisement (Lying ad, unconscious messages, provocation, etc ) Fighting for intellectual propriety (Fight against parallel markets, etc ) Canvassing (Forced sales, etc ) Other: Do you agree or disagree the use of ethic as a marketing concept? I agree I disagree When you will have to select a supplier, will the ratification of a professional ethic charter be a main criterion of choice? Yes No Do you believe that a greater respect of the consumption laws is efficient in doing without a professional charter for ethics? Yes No To your mind, the values of sales ethic are (Classify is the most important)? [...]