Creating a questionnaire

Résumé du document

Before you design a questionnaire, you need to know exactly what information is the questionnaire intended to provide, from whom exactly is the information required and how you can reach the intended respondents. The four main options are face-to-face interview, telephone interview, mail/postal or 'drop-off' survey and electronically (e-mail, fax or questionnaire on an Internet Website).

Extraits

[...] From whom exactly is the information required (the target population) 3 How will you reach intended respondents. The four main options are (i)face-to-face interview telephone interview (iii)mail/postal or survey and electronically mail or fax or questionnaire on Internet Website). The Actual Questions which make up the Questionnaire You should ask: Is every question really needed (questionnaires should be kept as short as is possible)? Will a particular question provide the needed information? Will the respondent be able to answer the question? Will the respondent be willing to answer the question? [...]

[...] (In general you should try to minimize the number of open ended questions, as these are more difficult to subsequently analyze) Is a dichotomous question suitable? Decide on the sequence of the questions Classificatory questions i.e., questions seeking factual information about people's age, gender, occupation etc. should be in the last section of the questionnaire. An exception to this is when you have to “qualify” a person for participation in a survey. For example, in a survey of motorists you may have to first ask the person: Do you drive a car? [...]

[...] Hence the questionnaire must be easily read, uncluttered and attractively presented Pre-testing the finished version Questionnaire design is a difficult art. It is seldom possible to design a first version of a questionnaire without defects. The best way to discover these defects is to pre-test the questionnaire on a small sample of respondents, similar to those in the population you intend to survey. Bibliography Checklist: customer satisfaction surveys. (designing a questionnaire) (Question and Answer): An article from: Soft-Letter by Earl Naumann and Kathleen Giel (Digital - July 28, 2005) Designing questionnaires. [...]