Marketing of Arts and Cultural Industries
Étude de marché - 18 pages - Théories et stratégies marketing
This document provides insights into the challenges and specific issues faced by marketers in the arts and cultural industries. It offers an analysis of various cultural markets and explains how to leverage the unique characteristics of cultural markets to deliver value to both consumers and...
B to B marketing
Étude de marché - 13 pages - Théories et stratégies marketing
In the context of the B to B group project we have chosen to study the company Jean Stalaven. We can justify this choice because it is a company often not very known by the consumers; nevertheless it is an important actor of the mass retail market. Indeed, they are often the producer of the...
Social networks and viral marketing
Étude de marché - 6 pages - Théories et stratégies marketing
As the Internet is growing faster every day, this tool allows consumers to use it as not only an information tool but also for interaction and buying process reasons. Indeed with emergence of online social media, social network is becoming place to be for users and companies too. Facebook has...
La recherche documentaire en amont d'une étude de marché
Étude de marché - 6 pages - Théories et stratégies marketing
C'est l'ensemble des actions qui consistent à : -rechercher et collecter des infos qui existent (magazines, BDD) sur un marché, un secteur d'activité, une entreprise. -analyser, sélectionner et mettre en forme les infos les plus intéressantes afin de les utiliser directement dans une étude, ou...
E-Business: Case of Skype
Étude de marché - 18 pages - Théories et stratégies marketing
In 1870, Alexander Graham Bell created the wired telephone but he never thought that his invention would take such a direction. A few years ago nobody could have imagined that it would be possible to use telecommunication systems without paying anything. With the Internet technologies, the long...
Export analysis of Melusine
Étude de marché - 20 pages - Théories et stratégies marketing
The purpose of the present dossier is the execution of an export analysis. Our aim is to evaluate the main problems the company may be facing when exporting and to establish some recommendations for action that would enable the SME to export its products successfully. We first met the company we...
Strategic analysis of Nissan group
Étude de marché - 20 pages - Théories et stratégies marketing
“As the crisis has evolved, Nissan has remained focused on the recovery, guided by our corporate recovery plan. Although our company is still operating in crisis mode, Nissan is on track toward a complete recovery. In fiscal year 2009, we returned to profitability after losses in the prior...
The new trends of the XXIst century consumption
Étude de marché - 7 pages - Théories et stratégies marketing
Marketing has evolved into economic phases. From the beginning of the 19th century to the 1960's, marketers did not focus on the relationship processes which were expensive and difficult to manage. Transaction was the most important thing. Since the 1970's, industrial marketing and...
