Relevance and Usage of Relationship-Based Marketing

Résumé du document

Relationship designs the connection between two people. The link resolves from interaction they have, from how they behave with each other. A relationship can be friendly, romantic, between co-workers.
Marketing designs the management process through which goods and services move from concept to the customer. It includes the coordination of price, products, place and promotion. It includes market research and advertising.

Extraits

[...] Whereas, it is a game only young people play, it is addressed to the student more than people who are working. The ad says, “If you do not understand this gesture, it probably means that you are too old to profit from this discount.” By doing this, customers and potential customers concerned by this discount will feel special and listened. They will pay attention to the advertisement. They will think that the advertisement was designed and released especially for them. [...]

[...] Furthermore, if the company does not want to be outdone by another company, the use of relationship-based marketing is a key aspect of the company's strategy. This is the rule of the market if you want to stay in the game. If a company starts use a tool than can bring it to new customers and loyalty among them, the other companies will start using it. Consumer expectations are changing. Before, you could have one same message for your customer target. [...]

[...] The vendor can ask why he decided to buy this product or service, which will allow the company to understand the customer profile, to develop a better communication with him. If the customer buys online, he can fill in a survey, the website can let him the possibility to organize the items by category or in accordance with what he likes or dislike. The aspect of communication between the company and the customer is essential in the relationship-based marketing strategy. [...]

[...] Relevance and Usage of Relationship-Based Marketing Relationship designs the connection between two people. The link resolves from interaction they have, from how they behave with each other. A relationship can be friendly, romantic, between co-workers. Marketing designs the management process through which goods and services move from concept to the customer. It includes the coordination of price, products, place and promotion. It includes market research and advertising. “Relationship based marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. [...]

[...] Conclusion In conclusion, relationship-based marketing is essential in a business. Indeed, you can have the best Customer Relationship Management system, but if you do not connect directly to your customers, and connect with emotions with them, you will have many difficulties to create loyalty. The risk is that they would not trust you, they would not feel listened and taken into account. The customers must get the impression, the feeling that the product and or services offered were made specifically for them. [...]