Academic referencing - Standards for students of the Marketing division

Résumé du document

Academic or bibliographic referencing is a convention used in academic work that allows you to make it clear when you are reporting on what you have learnt from multiple. It first, involves the sources of the ideas you were referring to during in body of your essay or dissertation at the time you mention them and then providing a full list of all the references or sources, at the end of your work. There are several reasons for referring to your sources. First, it is a long-standing academic practice that must be followed. It is not optional. Work that fails to reference academic sources will be awarded a fail grade for not having referenced appropriately or more commonly will be assumed to be plagiarized. If you are deemed to have plagiarized your work, you will be penalized. In the worst case scenario, you might be dismissed from your course and the University. Second, it allows you to demonstrate that you have consulted a range of authors and ideas in preparing your work. It is expected that you will conduct such reading of experts' views as an integral part of your academic training. And third, it allows you to demonstrate the difference between your ideas and those of the other experts in the field. By reporting on what other scholars have written and then comparing and evaluating their ideas against each other, you demonstrate the critical analysis which is a key skill required for you to complete your degree programme.

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[...] (2003) Developing managerial skills in the Russian Federation: Managers' perceptions of what remains to be done. Paper for the Barriers to Entrepreneurship Conference, Ostrava, Czech Republic October. In Proceedings An academic dissertation These are usually unpublished. You need to show that the work is a dissertation, and the university or institution at which it was submitted. See examples next page. Rakowska, A. (1997) Characteristics of managerial styles and skills of women managers. Unpublished Ph.D. dissertation, Academy of Economics, Katowice Tyrer, S. [...]

[...] For individual references, the order is: author(s)' surname author(s)' initials year of publication Title of the work (book, journal article, chapter in a book, name of the scholarly paper, etc.) name of the journal or magazine (if not a book) Publishing details. The publishing details will vary depending upon whether it is a book, a journal or magazine. a paper or a website. All the individual references are listed in alphabetical order of the authors' surname. So, for example: Feichtinger, C. and Fink, G. (1998) The collective culture shock in transition countries - theoretical and empirical implications. Leadership & Organization Development Journal, 302-308 Kotter, P. [...]

[...] Saundry (1998) believes that . Such a reference without a page number would be used if the idea being expressed occurs repeatedly throughout a given author's book or article, or throughout several works by the author over time One, two or more authors One author: Kotler (1995:238) states Two authors: Baskin and Aronoff (1988:22) discuss . More than two authors: Cutlip et al. (1993:27) show a model of . In this context, al' stands for alii and means others' Several authors expressing the same idea Several authors (e.g. [...]

[...] Authors quoted by other authors: Smith and Span (2004; cited in Kotler, 2005:37) or Kotler (2005:37) gives an extensive commentary on the work of Smith and Span (2004) in which he . Website: According to the Director of Research, the University of Central Lancashire has developed research excellence in Health, Humanities, Design & Technology, Science and Business. (www.uclan.ac.uk/research/index.htm, accessed 21/04/05) In the references section: Authored books: Duncan, T. (2005) Advertising & IMC. New York, NY: McGraw-Hill Gill, G. and Johnson, P. (1997) Research Methods for Managers. London: Paul Chapman Publishing Percy, L., Rossiter, J.R., and Elliott, R. (2001) Strategic Advertising Management. Oxford: Oxford University Press Edited books: Enis, B.M., Cox, K.K. [...]

[...] Journals are published several times within a year, and over many years. For example, the British Journal of Marketing, now named the European Journal of Marketing, publishes 7 issues per year and has been publishing continuously since 1967. Recently, they have been publishing over 1800 pages per year. If you were looking for the article by Simon Knox and David Bickerton called Six Conventions of Corporate Branding”, you might have 35,000 pages to go through to find the article. However, if you knew it was in Volume 37, you could easily access the issues for that year on library shelves or through an on-line search. [...]