The choice of trade shows to promote products

Résumé du document

Trade shows or exhibitions are a popular way of promoting a company's products or services to the consumer and organizational markets. The major advantage of trade shows is that they bring together under one roof an entire market for a few days. The marketers have the opportunity to talk with customers, distributors or potential agents, while buyers have the opportunity to get information from the suppliers.

Extraits

[...] The choice of trade shows to promote products Trade shows or exhibitions are a popular means of promoting a company's products or services to both the consumer and organizational markets. The major advantage of trade shows is that they bring together under one roof an entire market for one or a few days. The marketers have the opportunity to talk with customers, distributors or potential agents, while buyers have the opportunity to get information from many suppliers. Factors to be taken into account in choosing a trade show II) What are the objectives of a trade show? [...]

[...] A trade show can also allow conducting research. It also enables to demonstrate a product to prospective customers, especially is the product can not be carried and therefore difficult for a salesperson to present. Trade shows can also help : - to determine what are the latest developments in competitive products, - to recruit new agents and distributors or to strengthen relationships with existing ones. Ultimately it also allow to make sales, although not directly. They facilitate initiation for future sales. [...]

[...] The number of genuine information requests and the number of requests for more technical information is also significant of the outcome of the trade show. Finally the number of post show follow-ups and resulting orders delivered to stand visitors also shows how successful the trade show was. As a conclusion we can say that trade shows are a really good way to promote products and are more and more used nowadays. Bibliography Return on investment in Meetings and events Jack Phillips, Patricia Pulliam Phillips and M. [...]

[...] Personnel required to operate the stand should also be trained for the occasion and there should be more than one staff member. These should be prevented form smoking and eating except with visitors because this creates a barrier to communication. Visitors are afraid to disturb. Finally a database should be created about the prospective customer, with as many details as possible and it is important to give invitations. It could also be a good idea to tell about your participation in a trade magazine. IV) How to evaluate the outcome of a trade show? [...]

[...] In relation to that question, it is also useful to know where the company will stand in relation to the competitor. II) What are the objectives of a trade show? This depends in my opinion on the nature and location of the trade show itself. However, the general objectives that might be attainable include launching new products, to establish or re-establish personal contact with customers or to generate sales by making contact with prospective customers. In a trade show you often get contact's names, address and the authorization to call them back. [...]