16 avril 2008
Brand management - publié le 16/04/2008
Commentaire d'arrêt - 4 pages - Théories et stratégies marketing
It is difficult to define a brand. Indeed, too many marketing professionals have their 'own' answer. However, the first definition that seemed to be good is that 'a brand is a name, term, sign or symbol used to identify items or services of the seller(s) and to differentiate them from...
