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02 Mars 2008
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How to promote a new form of selling books for the EFE Company?

Étude de cas - 14 pages - Brand management

With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all, we have to understand why...

02 Mars 2008
doc

Marketing information systems

Dissertation - 2 pages - Marketing NTIC

Paul Hogben (2000), defined the origin of Marketing Information Systems as 'underlying the marketing of products to the promotion of professional services'. To this day, the concept of 'systems thinking' has been developing, collecting, storing, analysing and disseminating input...

02 Mars 2008
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Tobacco marketing in the contemporary world

Dissertation - 6 pages - Brand management

After being brought back from the New World and being cultivated first in Portugal during the 16th century, tobacco has gradually become a good for mass consumption all around the world, passing from a status of medicinal plant to the one of a luxury product and eventually to something very cool,...

02 Mars 2008
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Rohm and Haas: Kathon MWX

Étude de cas - 5 pages - Brand management

Since the conception of its new product Kathon MWX, Rohm and Haas has been failing to place it successfully in the market and achieving target sales. Being familiar to a marketing strategy appropriate for large industrial buyers, the company has tried to push its new product through this same...

02 Mars 2008
ppt

Coca et Pepsi: la guerre des bulles

Présentation - 32 pages - Brand management

Coca-Cola: Créée en 1886 par John Pemberton Clôture du 1er exercice sur un déficit de 20$ Aujourd'hui: 1er fournisseur mondial de concentrés et de sirops pour sodas Présente dans plus de 200 pays Détient 4/5 des boissons les plus vendues dans le monde CA = 24 milliards $ en 2007 Résultat...

01 Mars 2008
doc

Les Lolitas : un Eldorado pour les marques de cosmétiques de luxe ? (2007)

Dissertation - 48 pages - Marketing luxe

« Moi je m'appelle Lolita Collégienne aux bas Bleus de méthylène Moi je m'appelle Lolita Coléreuse et pas Mi-coton, mi-laine Motus et bouche qui n'dit pas A maman que je Suis un phénomène Je m'appelle Lolita Lo de vie, Lo aux amours diluviennes… » En 2000, c'est avec ces...

01 Mars 2008
doc

Human resource issues entailed by the take-over of Credit du Nord by Society General (2004)

Étude de cas - 13 pages - Marketing bancaire

The French banking system has met several restructurings since the 90's. Banking networks have now to propose, diversify and evolve services to their customers. Besides, these companies are in a more open market which entails international competition and the mergers phenomenon. Several examples...

29 févr. 2008
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Monography: The human resources management policy of the Société Générale

Étude de cas - 4 pages - Marketing bancaire

According to the talk with Charles Millon, there are four main issues that have been put forward during the reshuffling of the bank Crédit du Nord. One of them is manpower planning in the new area, determined by both Société Générale, the buyer, and Crédit du Nord, the acquired. Indeed, that HRM...

29 févr. 2008
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Marketing to women

Étude de cas - 7 pages - Comportement des consommateurs et clients

A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are men from...

29 févr. 2008
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The international development of Starbucks (2004)

Étude de cas - 3 pages - Marketing international

The Starbucks Coffee Company owns today more than 6,000 retail locations in 37 countries: It is situated in all the continents: North America, Latin America, the Middle East and the Pacific Rim, that is to say “wherever there is a demand for good coffee”. The first foreign coffeehouse...

29 févr. 2008
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Australian agricultural machineries, country justification report

Étude de marché - 10 pages - Marketing international

This report shows that AAM will be entering the German market and will not be entering the markets in The Netherlands and Switzerland. The data and analysis in this report shows that Germany offers many opportunities for the development of AAM. Germany's agricultural profile presents the best...

29 févr. 2008
pdf

E-Business - vente-privee.com

Étude de cas - 12 pages - Digital & e-marketing

It is now 8.38 am exactly. We are currently 92,773 people connected and the shirt I wanted is still available, but only in XS or XXL sizes. Welcome to my home, this Thursday, 3rd January 2008 during the 2 days Calvin Klevin sales, organized on the Vente-privée.fr website. In France, this very...

29 févr. 2008
doc

Comment améliorer le processus de création publicitaire de Voyages-sncf.com afin d'optimiser l'efficacité de ses bannières d'e-publicité ? (septembre 2007)

TD - Exercice - 57 pages - Marketing NTIC

La structure de Voyages-sncf.com, notre entreprise de référence, est particulière. Ses spécificités lui confèrent la réactivité et la créativité d'une start-up, la maîtrise technologique et la capacité d'innovation de VSC Technologies et la force de partenariats avec grands groupes. Néanmoins,...

28 févr. 2008
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Procter and Gamble marketing strategy

Mémoire - 36 pages - Brand management

We chose Procter and Gamble because it's a huge company, which is established in different sectors and owns a multitude of products. It acts internationally and has a good place and a good experience in the market. After a successful start, P&G is now an international company which owns more...

28 févr. 2008
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Creativity in advertising agencies

Dissertation - 6 pages - Marketing des médias & communication

Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized upstream, has to be realized minutely. Its...

28 févr. 2008
doc

Segway France

Étude de cas - 13 pages - Brand management

What price would be considered as acceptable for potential buyers to buy a Segway? The population used for the survey is homogeneous. We can define a major tendency in their habits, they use all means of transportation other than walking, they mainly travel 15 minutes to 1 hour every day, they...

28 févr. 2008
ppt

Le marketing expérientiel - publié le 28/02/2008

Présentation - 23 pages - Brand management

En quoi l'expérience sur le lieu de vente est-il un facteur favorable à la consommation de produits de luxe ? PowerPoint analysant la notion de marketing expérientiel comme un horizon stratégique de différenciation pour les entreprises du luxe.

28 févr. 2008
doc

British Petroleum (BP): Case study

Étude de cas - 13 pages - Brand management

What was BP's overall strategy with respect to organizational processes since Horton's appointment as CEO, and through Simon's term? Did this strategy focus on people management and, if yes, in what way? Was it successful or unsuccessful? How? On June 1992, Robert Horton, Chairman and...

28 févr. 2008
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Intercultural management: Business in Saudi Arabia and Transnational Software Developers

Dissertation - 27 pages - Marketing international

The globalization of the economy, with increased cross-border alliances, ventures and global relocations, as well as the advent of e-commerce, has brought about major changes in the field of international customer relations and inter-cultural diversity management. This has led to an increased...

28 févr. 2008
ppt

Etude merchandising d'un rayon photos

Cours - 18 pages - Brand management

Voici une étude merchandising d'un rayon photos. L'étude porte sur les concepts tels que le besoin client, les produits associés etc. Comparatif entre deux rayons photos : celui d'un magasin Darty et celui d'un Auchan. Le PowerPoint est bien agrémenté de photos illustrant ces...

28 févr. 2008
doc

Comment la chaîne de restauration rapide "La Croissanterie" peut-elle se faire connaître et se différencier via l'axe "nutrition/santé" ?

Dissertation - 10 pages - Brand management

1) Les maladies liées à l'alimentation telles que l'obésité et le diabète de type II augmentent beaucoup. Parallèlement, femmes et hommes se disent de plus en plus préoccupés par leur santé, leur forme, leur bien- être. 73% des français pensent que l'alimentation contribue à être en bonne...

28 févr. 2008
doc

L'interculturel en France d'une « vague en vogue »

Dissertation - 16 pages - Marketing des services

Personne n'est « monoculturel » : Nous appartenons tous à des cultures distinctes (culture national, régional, religieuse, d'entreprise…) A. Hervéou L'environnement économique mondial s'est profondément transformé au cours des dix dernières années et ceci a eu pour effet de modifier...

28 févr. 2008
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La mercatique : esprit et démarche

Cours - 2 pages - Marketing NTIC

La mercatique est conçue comme l'ensemble des actions qui ont pour objectifs de prévoir, de constater, de stimuler, de susciter et de renouveler les besoins du consommateur. Il s'agit également d'adapter l'appareil productif et commercial en conséquence. La notion de mercatique est devenue...

28 févr. 2008
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Travail sur l´organisation complète de la compétition de golf, le « Green de l'Espoir » (2005)

TD - Exercice - 18 pages - Marketing sportif

Suite à la réalisation de notre étude commerciale au premier semestre, nous avons eu la responsabilité d'organiser pour le second semestre un évènementiel au profit d'une association « Vaincre la Mucoviscidose ». Ainsi, nous avons pris en charge l'organisation complète de la compétition de golf,...

27 févr. 2008
ppt

Orange et les jeux vidéo, enjeux et choix stratégiques (2006)

TD - Exercice - 13 pages - Marketing NTIC

Le Marché géographique du jeu vidéo sur mobile correspond au réseau mondial de téléphonie mobile. Ce DAS concerne tous les terminaux suffisamment performants pour permettre le fonctionnement d'un jeu vidéo. Les clients concernés par le jeu vidéo sur mobile sont une population masculine de 15-30...

27 févr. 2008
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E-business, an integrated system to create real competitive advantage

Étude de cas - 9 pages - Marketing NTIC

The 'Nineties' is being developed to a new form of communication, Internet. This fantastic world grid, allowed the realization of new innovative ideas. Even by the capacities offered by Internet until today still, one does not know until where its development will go. The first...

27 févr. 2008
doc

Bentley tells it like it is? (2006)

Étude de cas - 8 pages - Marketing automobile

Bentley Motors is a luxury motor car manufacturer. This operational history of this exclusive brand dates back decades, built on a string of landmark successes. In Bentley's world, the image is one of the most important facts that the firm needs to protect. What problems does Bentley Motors face...

27 févr. 2008
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The international executive across cultures - France and India

Cours - 14 pages - Marketing international

India's official name is the Republic of India and its capital is New Delhi. It measures over 3 million square kilometers for a population of around 1.1 billion inhabitants. India is located on the Indian sub-continent and can be divided into 4 topographical regions: the Himalayan region, the...

27 févr. 2008
doc

The air flight market (2006)

Étude de marché - 5 pages - Brand management

The air flight market is one of the most popular markets in the world. Today, two firms dominate the aircraft market, Boeing and Airbus. The two companies could moreover represent the new economic opposition between the American and the European models. It appears that several major factors...

27 févr. 2008
doc

Red Bull marketing for the Philippine market (2007)

Étude de cas - 8 pages - Marketing international

The functional drink market in The Philippines is driven by the more active lifestyles (GMID, 2005). “A loyal group of enthusiasts remain addicted to sport, and on the other end of the functional drinks consumer group, laborers and other blue-collar workers have continued their support for...