Les circuits du producteur jusqu'au consommateur
Cours - 6 pages - Brand management
Exposé relatif à la politique de distribution.
Mission de prospection : vêtements de travail (BTS commerce international)
TD - Exercice - 29 pages - Brand management
Une sécurité pour le client en ce qui concerne la provenance du produit : L'entreprise Dary's fabrique elle-même ses produits en Chine, en effet elle dispose d'une usine qui lui permet de mener à bien son activité et de connaître parfaitement les caractéristiques et la qualité de ses...
How to launch a new line of children's educational books in Senegal?"
Dissertation - 10 pages - Marketing international
Educational books are bought by the pupil or student or loaned by the school. Nevertheless, in Africa, the situation is a little different. Because of the lack of financial capacities, the schools and the students can usually not afford to buy these books. That is why there are often charity...
Entrepreneurship: the Arena Coffee
Étude de cas - 11 pages - Brand management
The idea of this business plan is to create a bar turned to the games center. At the same time of along with the activities of a classic bar, we will offer gaming activities such as board games, poker, video games and cyber services. First of all, we shall understand the concept of the bar, then...
Pourquoi les années 80 font-elles toujours vendre ?
Dissertation - 5 pages - Théories et stratégies marketing
Synthèse sur le rapport entre les années 80, la nostalgie, le fait qu'elle fait vendre et la théorie de la madeleine de Proust. Explication du rétro marketing et des différentes périodes des années 80.
L'étude de marché : les fondamentaux
Cours - 9 pages - Brand management
Les études ou l'analyse de la situation sont la première phase de la démarche stratégique intégrée (...)
La communication des marques en Marketing opérationnel
Cours - 7 pages - Brand management
Résumé d'un cours de niveau Master en Marketing opérationnel. Qu'est-ce qu'une marque, comment communiquer sur une marque et quels sont les moyens et objectifs de la communications des marques ? Ce document apporte une clairvoyance de la marque pas toujours très bien perçue dans son...
Le Benchmarking et le Lobbying : présence dans différents domaines
Cours - 8 pages - Brand management
Synthèse présentant des exemples à l'appui sur les notions de Benchmarking et le Lobbying. Le benchmarking est détaillé dans ses différentes phases et son application dans différents domaines spécifiques. Quant au Lobbying, on y retrouve une définition éclairée de cette notion mal connue en...
L'E-pub, technologie en plein essor?
Dissertation - 6 pages - Digital & e-marketing
Internet est un réseau télématique accessible à tous défini par trois caractéristiques : son accessibilité, ses caractères innovant et ludique. L'explosion de la bulle Internet dans les foyers français (30,65 millions d'internautes âgés de plus de 11 ans, soit 58% de la population) donne des...
Marketing plan: ' KUBIK ICE ' expansion into the French market
Étude de cas - 16 pages - Brand management
Kubik Ice is the new cocktail launched by Jocelyn Pedrono, the PDG of Trendy Concept based in Angers. This product is on the French market for few months and we would like to make a new marketing plan to improve the sales and find a way to make it better known by the target audience.With regard...
E-approvisionnement : définition et applications
Dissertation - 10 pages - Digital & e-marketing
Since the Information and Communication Technologies (ICT's) offer more and more opportunities, the implementation of an electronic procurement is now perceived as an essential solution for companies to gain competitive advantage in the global world of commerce and technology. With the...
International brand management: the cases of Nike, Danone and Coca-Cola
Mémoire - 29 pages - Marketing international
Globalization is a business strategy. Globalization has allowed developing countries to earn money on assets through investments. The related absence of government intervention enabled reduction in corruption, elimination in trade regulation, liberalization of capital markets and an increase in...
Australian wines in the Irish wine
Analyse sectorielle - 11 pages - Marketing international
For the last 20 years, the Irish wine market has grown ceaslessly in terms of value and volume. Australia is the leader in the Irish wine market. However, the distribution system in Ireland does not allow the Australian companies to have a strong power of negotiation. The Irish wine market is a...
Vente par téléphone au Comité d'Entreprise
Fiche - 3 pages - Marketing des services
Mise en situation, prise de contact, accord ou rejet de l'interlocuteur, cette fiche met en évidence les différents arguments nécessaire à la négociation et à la vente d'un abonnement de prestation de service. Clair et précis, sous forme de tableau prenant en compte les possibles réponses...
Le marketing viral et le buzz marketing
Présentation - 40 pages - Théories et stratégies marketing
Dans un contexte de mondialisation de l'économie dans laquelle la concurrence est féroce, pour se démarquer, les entreprises utilisent à grand renfort la communication, qu'elle soit de masse, ou bien ciblée. Mais les campagnes de marketing classiques entrainent de la lassitude chez les...
E-Commerce in France compared to other developed countries
Étude de marché - 21 pages - Digital & e-marketing
Today the Internet might be viewed as having a huge market potential capable of covering the population of the whole world. This is why electronic commerce or E-Commerce is so attractive for many traditional businesses. E-Commerce consists of the buying and selling of products or services over...
Business plan for the start-up of a clothes shop in China: Frenchy
Business plan - 21 pages - Marketing international
We are going to launch a new brand in the most famous emerging market in the world: China. The concept is to launch a semi-luxury clothing company with the brand name ‘Frenchy'. Our objectives are very simple; we want to open a French clothing shop in China, because this market is growing...
Information systems in Amazon.com
Étude de cas - 13 pages - Marketing NTIC
Business managers are moving from a tradition where they could avoid, delegate, or ignore decisions about IT to one where they cannot create a marketing, product, international, organizational, or financial plan that does not involve such decisions. There are as many ways to use information...
Le planogramme
Cours - 25 pages - Brand management
Nous allons nous intéresser aux règles de planogramme à savoir que les règles d'implantation sont propres à chaque enseigne, qu'elles dépendent de la politique d'enseigne, du type de mobilier et de la rentabilité. On présentera aussi sa mise en place et ses avantages.
International marketing: the French company Caroll in Brazil
Étude de cas - 30 pages - Marketing international
In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll has to develop its brand on the Brazilian market...
Brand strategies
Cours - 20 pages - Théories et stratégies marketing
You can build a business without a factory, without offices and without a staff, but you can not build a business without clients. The corollary is that clients are the only reason you are in business in the first place. And marketing is about finding and keeping people to buy and consume your...
Market definition - Theory and case study
Étude de marché - 6 pages - Marketing sportif
The market is referred as the group of organizations or consumers that have an interest in certain product either from supply or demand side of it. “The definition of the relevant market is an important initial step in establishing whether a particular firm qualifies as dominant”...
The business travel industry in Lyon
Étude de cas - 4 pages - Marketing tourisme
The Business Travel and Tourism industry is one the most dynamic sub market of the MICE market at this time. There are many definitions relating to the MICE market which make it difficult to define. However, MICE stand for Meetings, Incentives, Conferences and Exhibitions related somehow to forms...
Case study of international marketing: Cardno MBK in Indonesia (2006)
Étude de cas - 6 pages - Marketing international
Question 1 The first part of the essay deals with the pros of the negotiation enumerating what was good and why. The second part will deal with the negative points or the cons listing out what were the reasons for failure and recommendations to alleviate the effects of these failures. Question...
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Étude de cas - 40 pages - Marketing automobile
Sakichi Toyoda became famous as the inventor of the automatic loom such as a non-stop shuttle change type Toyoda automatic loom. Following in his fathers footsteps, Kiichiro Toyoda devoted his life into the manufacturing of cars. He founded, in 1984, the Toyota motor corporation. Toyota is a...
Buyer behaviour and integrated marketing communication : Olympus Mju 790SW
Étude de cas - 4 pages - Comportement des consommateurs et clients
According to Assael (1992), the ?likely decision proces's is pivotal when it comes to understanding the consumer's way of purchasing a product and therefore it is of utmost importance to consider it for its creation and official launch. A compulsory condition for an effective...
Redéfinition de l'image de marque de Daisy prêt-à-porter
Étude de cas - 13 pages - Marketing mode et prêt-à-porter
Le produzioni fotografiche per l'immagine di moda necessitano di un'organizzazione concettuale, logistica e stilistica degli scatti la cui valenza di comunicazione è destinata ad avere un impatto significativo su un grande pubblico . In questi casi la figura dello stilista come viene conosciuto...
Le marketing et l'environnement
Cours - 42 pages - Brand management
Rappel des différents environnements ayant un rôle sur l'entreprise et sur les décisions à prendre. Utile en temps que cours, celui-ci peut également servir pour un rapport marketing afin de ne rien oublier.
Action commerciale
Cours - 35 pages - Théories et stratégies marketing
La négociation est une forme de communication bilatérale qui vise à permettre un accord entre des personnes qui possèdent à la fois des intérêts communs et opposés. Négocier, c'est donc trouver un terrain d'entente entre des parties opposées. C'est créer une situation plus favorable que la...
Strategy development: Setting marketing objectives and developing marketing strategies
Cours - 45 pages - Théories et stratégies marketing
This presentation will take you through various steps that are involved in the formulation of a marketing strategy. The presentation will begin with the strategic marketing planning process and from there it will move onto marketing objectives and strategies. This will be followed by corporate...
