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16 avril 2010
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La voiture du futur - les avancées scientifiques et technologiques

Dissertation - 26 pages - Marketing NTIC

Passant d'un modèle monoplace à l'état de prototype avec une grande cuve en guise de réservoir, à une version rentabilisant mieux la consommation de carburant, un meilleur confort, et une meilleure apparence, l'engin motorisé qu'était la voiture à ses débuts n'a que très peu...

05 avril 2010
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La gestion de la relation client et le business to business dans le domaine électronique

Cours - 10 pages - Marketing NTIC

Nowadays, in our technological world, businesses have to take into account many new different parameters. Within the last decade, the development of the Internet and the access to a worldwide network also contribute to develop new businesses. Starts up and e-shops are now part of the...

03 avril 2010
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La loi Hadopi et le data mining

Dissertation - 10 pages - Marketing NTIC

Le début du XXIe siècle a vu Internet devenir un média et un outil majeur pour tous : public, entreprises et instances publiques. La gratuité et l'instantanéité dans la recherche et l'échange d'informations rendues possible par le réseau a fait croître de manière exponentielle le champ et l'accès...

25 Mars 2010
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Le secteur de l'aérospatiale en France

Étude de marché - 6 pages - Marketing NTIC

During the first half of the twentieth century, aeronautic construction was distributed all over the industrialized world predominantly by the U.S. From the end of the Second World War to the 80's; the civil and military aviation industry was dominated by the U.S. and was strongly challenged by...

02 Mars 2010
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L'impact des jeux vidéo sur les utilisateurs

Dissertation - 11 pages - Marketing NTIC

Phénomène de société avéré, les jeux vidéo sont devenus aujourd'hui un des passe-temps favoris de toute une génération. En effet, ils se sont implantés en quelques années dans l'ensemble des classes sociales et ont aussi une répercussion non négligeable sur l'économie. Pourtant, ils ont...

28 févr. 2010
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The thermal heat pump

Dissertation - 16 pages - Marketing NTIC

Le Comptoir Parisien du Chauffage (CPC) is a company which has been established on the French market for over 30 years. It is a company creating and selling aero thermal heat pumps in Paris and its region by itself, and in France trough partnerships. Backed by its experience and expertise, CPC...

23 févr. 2010
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Integrated marketing communications plan: Outline of the new Samsung Dualview ST550 Camera

Étude de cas - 24 pages - Marketing NTIC

For my IMC Plan I decided to focus on a new product, the new dual view digital camera of Samsun, the ST550. I will present some figures on the French market of digital cameras. According to Mr. Marc Héraud, secretary-general of the trade union dedicated to the companies of picture, and...

20 févr. 2010
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The mobile phone industry focusing on innovations

Étude de marché - 11 pages - Marketing NTIC

Since the launch of public cellular mobile communication in late 1970s the mobile phone industry has shown radical changes and an increasing structural complexity creating new opportunities and new challenges both for infrastructure and service providers and for costumers. In the beginning the...

18 févr. 2010
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The French aerospace sector

Étude de marché - 6 pages - Marketing NTIC

Each country tries to realize a comparative advantage in a sector and also to have the benefit of producing goods. In the past, at the earliest of capitalism, Ricardo explained this comparative advantage with two main factors, the natural resources and the labor force. Nowadays, in a world...

26 Janv. 2010
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Les nouvelles technologies, levier de la relation client en marketing

Dissertation - 7 pages - Marketing NTIC

Le marketing est une démarche visant à satisfaire les désirs et besoins du consommateur, dans la logique de la stratégie de l'entreprise, au travers d'un échange de bien ou de services. Il est apparu dans les années cinquante aux Etats-Unis, puis partout dans le monde, révolutionnant le...

16 Janv. 2010
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The Cloud Computing

Fiche - 6 pages - Marketing NTIC

An increasing number of companies are using the 'cloud computing' to save their informations and folders on a common server. We will now explain what cloud computing is, its advantage and disadvantage and the way companies use it. 'Cloud computing consists of utilization of memory and...

14 Janv. 2010
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Apple Computer, case study

Étude de cas - 8 pages - Marketing NTIC

We present an analysis of the firm, Apple Computer, Inc. and examine its growth from different angles. The choice of this firm was a result of the immediate interest in the firm. This analysis is particularly interesting in terms of study of its history, and also its present and its future. In...

14 Janv. 2010
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Marketing des produits de Haute Technologie

Cours - 23 pages - Marketing NTIC

Souvent aujourd'hui on en fait une catégorie fourre-tout, englobant n'importe quel produit utilisant une technologie avancée. On trouve rarement une définition du produit haute technologie. La technologie n'est pas le seul élément caractéristique et discriminant. Mais ce n'est pas...

28 déc. 2009
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Quel avenir pour le secteur des jeux vidéo en France (2009) ?

Fiche - 1 pages - Marketing NTIC

Le modèle économique de l'industrie vidéoludique n'est pas en crise. Au contraire, le marché mondial des jeux vidéo est en expansion constante (+19% entre 2007 et 2008) et la sphère économique couverte par les jeux vidéo s'élargit d'année en année. Pour autant, cette jeune industrie est sujette...

18 déc. 2009
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Wi-Fi and Direct Marketing

Dissertation - 5 pages - Marketing NTIC

Technology is everywhere; we are surrounded by it. The strength is that everyone is concerned with it, at a personal or professional level. Wi-Fi is the last update of invention, and it is poised to change our perception of the internet. Wi-Fi, with its ability to connect users to the internet...

18 déc. 2009
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Apple Inc. - Marketing Project

Étude de marché - 18 pages - Marketing NTIC

Apple Inc was created in 1976 by Steve Jobs and Steve Wozniak. The two students would not believe that they had founded one of the biggest companies of the 21th century. They started to produce their first item “Apple I” in their own garage. Soon, the demand for their product shot up...

17 déc. 2009
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Print center - The printing specialist

Étude de marché - 7 pages - Marketing NTIC

The market of document copying is going decreasing in France. People and companies are mostly equipped with personal printers, and they rarely go to copy stores. The result is that the traditional market is moving toward an electronic market. Earlier, people took their cars to go to copy stores;...

16 déc. 2009
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Communication plan and media plan for APPLE

Étude de cas - 2 pages - Marketing NTIC

In the current world of media and communications, Apple is a significant point of reference now. Its advertising campaigns for the iPod Nano, the MacBook Ecolo or even the parodies of PCs have their moment of glory every time. The communication appears to be studied in detail, so that the target...

15 déc. 2009
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Skype, The Skype segment of 15-30 years old in France

Étude de cas - 13 pages - Marketing NTIC

Skype is the first firm that revolutionized the telephony market. Thanks to it, people can call their friends or their family for free. Customers in the segment of 15-30 years are the most important part of Skype clientele. They are the digital generation, and use computers all the day and they...

03 déc. 2009
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Cloud computing - publié le 03/12/2009

Dissertation - 10 pages - Marketing NTIC

Undeniably, the technology over the Internet is evolving constantly since its creation. Actually, a new trend of using the Internet with business is showing up named Cloud Computing. This web technology offers new opportunities for companies or individuals to cut costs through the delivery of...

27 Oct. 2009
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Comment les opérateurs mobiles présentent-ils leurs offres aux jeunes ?

Fiche - 1 pages - Marketing NTIC

En moins de quinze ans, la téléphonie mobile a connu un développement sans précédent : elle est devenue un secteur économique à part entière. Il y a prés de 49 millions d'utilisateurs en France, soit la quasi-totalité du territoire français aujourd'hui couvert, avec des mobiles de plus en plus...

01 Oct. 2009
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Google strategic management

Étude de cas - 20 pages - Marketing NTIC

Founded in 1998 by Larry Page and Sergey Brin, "Googol" meaning "follow-up of 100 zeros" is a mathematical term. This number makes it possible to symbolize the incredible number of Web pages listed on Google. Google is one of five most popular Internet sites in the world. In the USA it is the...

13 Sept. 2009
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ADN projet marketing

Étude de cas - 29 pages - Marketing NTIC

Like a recent initiative that has been proposed in North America called "Scientahealth", A.D.N. is a new health center concept in France. It is located in Paris and is based on the creation of health teams and health care network. The objective of this initiative is to allow the patient to...

24 juin 2009
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The new Apple product : the iMove

Étude de cas - 33 pages - Marketing NTIC

I-Move, a new idea of a cam recorder, which involves not only the functions that an I-touch offers us but in addition the function of recording a video, plus giving you the option of uploading it immediately to the web, as long you have internet connection. I-move will let you record all those...

22 juin 2009
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The rise and the fall of the Baan Company

Étude de cas - 14 pages - Marketing NTIC

This case study focuses on the rise and fall of Baan Company which developed in the market of software technology. Baan was one of the leaders of the market in the beginning, but it crashed in 2000. Initially, Baan was especially strong with its manufacturing module, SAP with its finance module...

12 juin 2009
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Sony : the launch of the MiniDisc

Étude de cas - 5 pages - Marketing NTIC

This document focuses on Sony's use of a “Global Localization” strategy during the launch of the MiniDisc in 1992. Sony is a leading Japanese consumer electronics brand (Case study, graph, p. 2), known through its universal and language-free brand name “Sony”. Its global...

22 mai 2009
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Universal Mobile

Étude de cas - 15 pages - Marketing NTIC

Universal Mobile was born in 2004 by a partnership between Bouygues Telecom, which is the third French mobile operator and Universal Music. It can be represented as a MVNO, Mobile Virtual Net Operator. It proposes pre-paid mobile offers and mobile phones for teenagers. Universal Mobile's...

22 mai 2009
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The international marketing strategy of Microsoft

Étude de cas - 28 pages - Marketing NTIC

Microsoft is an American public multinational conglomerate founded by Bill Gates and Paul Allen in 1975 in Albuquerque, New Mexico, USA. At that time, the founders were students and they wanted to sell their first translator software Altair 8800. Today, the company is headquartered in Redmond,...

02 avril 2009
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Universal Music Group

Étude de cas - 25 pages - Marketing NTIC

Universal Music Group (UMG) is currently one of the leaders in the music industry. In the world one CD out of for is sold by the firm. It has two main core businesses which are: recording and publishing music. Universal Music Group (UMG) has business in 77 countries and discovers, develops and...

29 Mars 2009
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Launching of a refillable telephone in Mexico

Étude de marché - 10 pages - Marketing NTIC

For this assignment, I have to launch a new product in a given country, Mexico. With regard to the product, I have chosen to launch a new cell phone which is can be recharged using the solar energy. This kind of technology does not exist at the moment, and I think that it could be a great...