The mobile phone industry focusing on innovations

Résumé du document

Since the launch of public cellular mobile communication in late 1970s the mobile phone industry has shown radical changes and an increasing structural complexity creating new opportunities and new challenges both for infrastructure and service providers and for costumers. In the beginning the industry architecture consisted of three layers: the equipment, network and service layers. Telecommunications liberalization, the introduction of competition and the introduction of Internet technologies made this structure more complex and it is now possible to identify six layers: equipment and software, network, connectivity, navigation and middleware, applications including content and customers. As a result of this new phenomenon, researchers often refer to the mobile industry as the "datacom space" that consists of three elements: hardware, software and the services used to transport data and voice traffic over IP based networks. With the emergence of the datacom space the concept of value network has been introduced to describe the industry structure. The value network is composed of different actors drawn from a range of industry that collectively provide goods and services to the end users.

Extraits

[...] Video calling over the mobile phone network is possible using the generation of mobile phone services over the 3G network. You'll need a phone handset with a video camera, and to be connected over 3G I-Phone The I-Phone, launched by Apple in 2007, is a product that redefined what a mobile phone can do. It combines three products in one class web browser: a revolutionary phone, a widescreen iPod, and a breakthrough Internet device with rich HTML email and a desktop[31]. [...]

[...] These new entrants, moreover, having the possibility of starting with the latest technology that is cost effective, can have a competitive advantage over incumbent players[3]. Secondly, Internet technologies have also enabled the mobile telecommunications industry to converge with other industries drawing new players from these. In consequence of this new phenomenon, researchers often refer to mobile industry as the “datacom space” that consists of three elements: the hardware, software and services used to transport data and voice traffic over IP based networks. [...]

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[...] 2G systems were standardized and deployed in 1990 and their merits compared with 1G systems were: an increased capacity to handle calls thanks to the TDMA and CDMA technology, which allows a more efficient use of the radio spectrum than the previous FDMA technology, resulting in cost reduction which enabled a wider use by the general public; the transfer of digital data in addition to voice due to the digital transmission over a radio channel and the offer of auxiliary services such as fax and SMS; and an improved security and voice quality. 2G introduction was also often accompanied by other measures. Most notably, the acceptance of a European wireless telephone standard GSM that became, later, the main 2G wireless standard in the world. [...]

[...] This paper explores and explains this evolution of the mobile phone industry through the analysis of some of the most important user-focused innovations in the sector. The choice of a user point of view is related to the idea that technology is not a sufficient driver of innovation. In fact innovations are relevant and successful when adopted and widely used and this happens only if the users recognize their value in term of extra functionality and usability Analysis 2.1 Innovations Generations of standards Systemic innovations in the mobile phone industry can be observed through the development of successive generations of standards: 1st generation analogue, second-generation digital and third-generation multimedia standards. [...]