Cyber marketing

Thèmes abordés

Cyber marketing, internet, web 2.0, World Wide Web, data, Royaume-Uni, vente, site internet, Martin and Matlay, amazon, google, baidu, yandex, newsletter, e-mailing, blog, comparateurs

Résumé du document

Internet's appearance in the 90's has changed the way worldwide companies are working. Internet is a communication tool used by personal or professional units. Internet allows an instant communication, and information transfer between personal computers, laptops, mobile phones, tablets.

This global network gives access to everyone at several services such as electronic mailing, instant messaging, file sharing, newsgroups, discussion forums, live chatting, video conferencing etc. Internet access is forthcoming and in the same time it is improving its speed significantly.

The World Wide Web is composed by 677 millions of webpages (2012 – Netcraft). Since 15 years, businesses have become more and more present in to the Web environment by launching their own webpages or new businesses. It represents, for companies, a new opportunity of development and a ‘place to be'.

Extraits

[...] Step Financial analysis Online retailing has a cost. First, one needs to invest in informatics equipment and after to establish an Internet connection. The creation of your website can be free if you are able to create it. Otherwise, specialized companies can make it for you, and you will have to pay for this service. In terms of third part websites such as Amazon or Ebay, it is not free to sell or purchase. A fee is being asked for each transaction. [...]

[...] The fact that they are not industrialised, gives the product a competitive advantage. Each product is unique. Cufflinks belong to the jewellery market. Place: In addition to the retail website, the company should sell on third part website such as Ebay or Amazon (cf. Step 4). Price: According to my own research, most of the hand-made cufflinks in the market are expensive. The price can start from for a pair and can reach up to they can exceed this amount of money of course, depending on the finishing and material. [...]

[...] The company perhaps has a retail shop and a manufacture area. We can guess as well that few people are working for the company such as salespersons, designers, and manufacturers. The company has no presence and no experience on the Internet. The aim of this essay is to end up to solutions that will provide the best success to the company. According to Martin and Matlay (2001), there are five different kinds of online strategies for a company. The first one in the diagram is a simple Internet strategy using e-mails in order to enhance the communication between customers and suppliers. [...]

[...] The website has to provide the brand's marketing strategy and its communication. In addition it has to be coherent with the brand's image. Moreover it is necessary that it keeps the logo, slogan, and universe same with the retail shop. Its design must be homogeneous and it oughts to have modern colours in order to be attractive to the viewers. Links, pictures, and information should be clear and easy for navigation into the website. Nowadays, there are many ways of accessing a website (mobile phone, Windows users, Apple users, tablets etc.). [...]

[...] This is an important part of potential consumers. In addition to the creation of the website, a Facebook or Twitter page can be made. For example, on the bottom of the website (http://www.thecufflinksshop.co.uk/), there is a link to its Facebook and twitter page. These social pages can be a communication tool between the company and the consumer. Advertise partnership websites and be advertise by them. As we can see from the website example, it has links to other websites. This partnership allows the company to advertise on their website. [...]