Universal Music Group

Résumé du document

Universal Music Group (UMG) is currently one of the leaders in the music industry. In the world one CD out of for is sold by the firm. It has two main core businesses which are: recording and publishing music. Universal Music Group (UMG) has business in 77 countries and discovers, develops and distributes recorded music through a network of subsidiaries and joint ventures. It represents 98% of the music market. UMG also makes revenues by distributing and selling music videos and DVD products. They work by distributing music legally through Internet with licenses recording.

Extraits

[...] It is a music community. As a response to this a brand new portal has just opened, and is called JIWA. The real revolution is that this firm has signed an agreement with universal for the legal broadcasting of their music data's. All of theses elements show us that a turn is about to be taken regarding music. Being the worldwide leader on this market is something UMG does not want to abandoned but with all the transformations of the markets and the new trends which arrive how to stay competitive? [...]

[...] Although the firm needs to concentrate on this aspect it should not let apart the physical industry as there are still revenues to get from it. But the priority should be given to the digital aspect of distributing music(() VII. The marketing strategy The beginning of all good strategy begins with a vision and so a story. Let us imagine a world where music is one global culture. It is a way of communicating, entertaining. Everyone even the shyest could go on internet and discussed share even feel with others through music. [...]

[...] mankindsucks.com. Available on: http://www.mankindsucks.com/forums/shows/aural-sex/how-do- you-consume-music BEER.S (December 07, 2006) The beginning of the end for DRM itwire.com Available on: http://www.itwire.com/content/view/7849/1023/ JDN E-business (October 27, 2008) Monde l'équipement haut-débit journaldunet.com Available on : http://www.journaldunet.com/cc/02_equipement/equip_hautdebit_mde.shtml Retrieved November from http://new.umusic.com/overview.aspx Vivendi Group Annual report 2007, available on http://www.vivendi.com/vivendi/Annual-Reports,4975 [3]Retrieved November from http://geeklynews.com/marketing/jiwa- va-t-il-remplacer-deezer/ [4]Retrieved November from http://news.softpedia.com/news/The- Universal-Amazon-Universal-Music-Group-Studies-MP3-selling-Opportunity-On- Amazon-com-52096.shtml Retrieved December from http://phx.corporate- ir.net/phoenix.zhtml?c=107357&p=irol-reports (November 15, 2008) How do we consume music? gnomebits.wordpress.com. Retrieved November from http://gnomebits.wordpress.com/2008/11/15/how-do-you-consume-music/ BRUNNER.T (July 06, 2008) How do you consume music? [...]

[...] There are basically no limits to where you can bring music with you. When: Again as with the first W's, there is no right time to consume music. It is basically when you want, except of course, in situation in which it is forbidden or unadvisable. Now that internet is everywhere we will soon find music everywhere, anytime (in your car, in the subway ) Why: Because the way we consume music has changed. Since the beginning of the MP3 era, it is possible to upload music on small players and take it anywhere with you. [...]

[...] After having screened all the details we can say that UMG is ready to take this new step. Moreover all the trends from the market show that the digital world is where it should put its efforts in the years to come. But the firm still needs to be careful because of the high competition context in which it will be evolving. And as a final recommendation for the French market I would advise the firm to keep really up to date its legal information because things are moving fast. [...]