Tupperware E-Business Strategy

Résumé du document

E-business is considered today, as one of the major advantages that a company can have to take over its competitors. Many of us consider e-business as a matter of selling on the web media. But e-business is more than just enlarging a channel of distribution, it is a matter of using with the better productivity, the new technologies, including the web. E-business is also seen as a way to manage the company better by using new technologies related to the net. In order to illustrate the e-business within a company, I have selected the Tupperware's corporation. I think that they present a good example in the adaptation of the e-business in many ways, adaptation through the web or the other new technologies that they have implemented. More over, Tupperware does not only represent the storage products, it has developed several brands including Nutrimetics for example, that comes under the beauty sector. What leads all the brands of Tupperware is that the company always sells its products through home parties or directly to the consumers.

Extraits

[...] Tupperware E-Business Strategy I. Table of contents I. II. III. IV Table of contents 2 Introduction : 3 Historic of Tupperware 5 The Tupperware Business 6 The Tupperware 6 The Tupperware research and development 7 The Tupperware sales and distribution 8 V The Tupperware E-business Strategy 10 Mytupperware.com and Tupperware.com 10 The oracle 11 The TIME 13 VI. The values of E-business 14 Biography 16 Appendices 17 Page 2 sur 17 II. Introduction : The E-business is considered today as one of the major advantage that a company can take over its competitors. [...]

[...] To give an example of the importance of the workforce that Tupperware has, in France there are around 17,000 sales women and around 400,000 meeting each year. In addition, as part of the Tupperware strategy this sale force needs to receive for each product a demonstration or information concerning each innovation or new product in order to Page 9 sur 17 transmit the good message and value of the product. That was one of the main reasons why Tupperware has implemented an e-business strategy, as much as internal that external. The forthcoming part will focus on the adoption of the e-business in the Tupperware organisation. [...]

[...] But the first E-business tool that they have implemented is the automation of the product line. They have not only implemented soon but they have also implemented one of the most modern of its kind. Their Automated manufacturing system they have implemented is called TIME: Tupperware Integrated Manufacturing Environment and the new distribution system that they have also developed is known as Tupperware Express (TEX). From an interview of Jim Pearse, Director of advanced Manufacturing Systems for Tupperware Home Parties, taken from Newswire of July 2005 we learn that company's main goals were to improve customer service, increase inventory control, and to reduce the time and labor needed to perform these functions. [...]

[...] Tupperware can be cited as an example for the adoption of e-business within a company in any fields of it, and with success. Page 15 sur 17 Biography Website: http://www.hoovers.com/tupperware/--ID__48028,target__financial_information--/free-cosamples-index.xhtml http://proquest.umi.com/pqdweb?index=1&did=872415261&SrchMode=1&sid=4&Fmt=3& VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1197400234&clientId=63894 http://www.01net.com/article/104477.html www.journaldunet.com www.tupperware.com www.tupperware.fr www.lemonde.fr Additional and theorical information have been taken from the class support. Page 16 sur 17 Appendices About Oracle Collaboration Suite Oracle Collaboration Suite is the first enterprise-class collaboration product built on the right architecture: Oracle Database and Oracle Application Server. The result is a solution that is secure, reliable, highly scalable and enables organizations to drive down total cost of ownership. [...]

[...] More over they have also developed and ameliorate their design. Instead of the traditional products and colour they have played with new colour and the materials www.journaldunet.com Page 6 sur 17 This strategy has well worked as we can call Tupperware a generic brand as their name is used today to cite any product which aim is too store food, either they are really Tupperware or not. More over the strategy has also developed the profits of the company in Europe and worldwide as you can see Bénéfices de Tupperware en Europe (en millions de dollars) in the chart below: The profit of Tupperware thanks to this strategy has increase by 95% which is an extraordinary number for a company is such a little time. [...]