Skype

Résumé du document

This document is a case study of the software application company, Skype. We begin by presenting a quick overview of the company in order to get a better understanding of the company and to get to know more about the background of the company.

The overview will help us gauge the direction of the company's growth.Subsequently, we will analyze the actual strategy of Skype,the countries where it is established, and the partnerships that the company has undertaken. I will combine my work experience with the company and analyze the strengths and weaknesses of the company.

I will also try to highlight the threats and opportunities posed by the market towards the
company with the help of additional research.
By undertaking such an analysis, we will be able to build a new strategy, that is focused on a specific country and partnerships that will take the company's growth story forward. Finally, we conclude with a brief review of our work and highlight our new strategy as well.

Extraits

[...] Figure Skype's new customer: Businesses5 B. Range of services / products Skype software permits users a lot of additional features from making calls to screen sharing. We will not go through all the services that Skype provides, but have a look at the most important ones to have an idea of Skype's business framework. Skype's core business is to permit users to communicate as easily as possible, either for free or for very low prices.5 431-EBUS-E-Business: Case Study SKYPE 10 Most of the users make use of the free version of Skype that permit to speak for free to people all around the world if they have an Internet connection. [...]

[...] Figure Investment in Singapore13 The chart shows the amount of Singapore dollars that have been brought in by means of foreign investments. I chose to show this chart is many too, a because very foreign more than just to are mentioning work with, that it with Singapore portrays interesting companies place that working Singapore. Hence, we can conclude two key aspects of Singapore from it. It demonstrates reinforces the the reliability of an of the Singapore for market and presence opportunity Skype's expansion plans. C. [...]

[...] Skype 431-EBUS-E-Business: Case Study SKYPE 2 Summary I . INTRODUCTION II . PRESENTATION OF THE COMPANY III . ACTUAL STRATEGY A . Target B . Range of services / products C . Partnerships D . SWOT IV . PROPOSITION OF A NEW STRATEGY A . [...]

[...] This presents a big opportunity for a company like Skype to propose them in their software and enable them with the numerous functionalities designed for “small businesses”. 431-EBUS-E-Business: (iii) Case Study SKYPE 23 Foreign companies Because of the location of Singapore and its relationships, many of foreign This these at companies provides companies lower have an to implemented opportunity keep in subsidiaries for touch Skype Skype, with is in by Singapore. permitting headquarters their prices. Moreover, efficient enough to handle companies” such as Rip Curl for example. [...]

[...] This will enable better viewership for Skype in the country. In case of Apple, we cannot talk about a real partnership, but Skype has developed an application for the best selling mobile phone: the iPhone. This mobile phone is distributed in Singapore, which means that there is an opportunity for Skype to increase its brand awareness using this platform. In fact, it will be possible for Skype to advertise on the software by advertising on the store” page of Apple. [...]