ADN projet marketing

Résumé du document

Like a recent initiative that has been proposed in North America called "Scientahealth", A.D.N. is a new health center concept in France. It is located in Paris and is based on the creation of health teams and health care network. The objective of this initiative is to allow the patient to determine the risks of developing a specific type of disease and to help him reduce those risks. Preventing upstream diseases is now possible by using a new kind of technology and diagnostic method, mainly based on analyses of the genetic and environmental factors of the patient. That is why A.D.N. brings together a multidisciplinary team of doctors and physicians in genetics, oncology, cardiology, gerontology, allergology and nutrition who will use high profile genetic analyses and advanced equipment. That will enable high quality of diagnoses and sustained health program of the clients. This health center is intended for wealthy clients. Therefore, there will be an analysis lab, where the patient could go through a complete diagnosis of his health condition and the necessary pieces of advice that will allow him to undergo the health program correctly.

Extraits

[...] Obesity is an important risk factor of chronic diseases, diabetes and cardiovascular illnesses. Behaviours can be improved concerning food habits. In France, the number of overweight people increased especially in the 1990s among adult people but progression in the 2000s shows an increasing of obesity particularly among women. Currently obesity concerns 11% of adult men and women and overweigh affects more than 1/3 of men and 23% of women. Prevalence for overweigh among adults and children differs in a important way according to socio-economic environment, affecting especially the poorest people. [...]

[...] However, we were regularly in contact in order to encourage interactions between the team members and make progress in our written report. The project took us 1 month. After launching the project in early September (on the 6th), we met regularly once per week in order to update our information and to help each other in the various tasks especially by brainstorming sessions in order to build a relevant proposal. In parallel, the coordinator, Sophie, had to ensure the good advancement of the project. She also created a common email box. [...]

[...] Turnover in this market has increased by nearly in 2005, and in 2006. In France, the leader is “Groupe Générale de Santé” which includes nearly 170 companies (more than of this market). The turnover of this group was 300 million Euros in 1987 and 1742 million Euros in 2006. The second is “Capio Santé” which owns 25 places in France with a turnover of 500 million Euros. French health can still improve French patients behaviour & medical habits a. Inventory and report on health in France In 2006 in France 531,100 people died. [...]

[...] The objective was to maintain contact between team members. The centralization of all work was done by the end of September and the project was ended by the beginning of October (on the 6th). I. Medical market in France A tool to understand the environment: PESTEL A quite efficient health care supply in France Healthcare supply : an overview Approximately 1.7 million people currently work in the health industry (nearly of active population). All these professions and the functioning of health structure are regulated by the public health code. [...]

[...] Project A.D.N. is a new concept of health center in France that combines high quality medical services and well being concerns for the customers. Its aim is to help patients prevent potential diseases but also to help them lead a healthy life thanks to personal and constant support. This new concept permits A.D.N. to meet no direct competitors. However the existence of substitution products threatens A.D.N. Therefore one of the major issues for A.D.N. is to make the firm well known and appreciated by public. [...]