Ericsson and the creation of the mobile telephony systems business
Étude de cas - 7 pages - Marketing NTIC
In 1980, SRA was a small and autonomous subsidiary of Ericsson whose president was Ake Lundqvist. Ericsson was one of the biggest public telecommunications company at that time when Bjorn Lundvall was the CEO. The text focuses on the entry of Ericsson in the mobile telephone market. Indeed, it...
Marketing case: Palm
Étude de cas - 7 pages - Marketing NTIC
As consumers' needs changed, Palm responded by developing new products to meet their needs. The users required personalization (changeable faceplates), better screen contrast and longer battery life. As many of them were users of PCs and internet, the product was built in with the wireless...
El caso de U2 y Apple. Estudio del cobranding y de la campaña de comunicación
Étude de cas - 13 pages - Marketing NTIC
Para entender en que consiste este estudio, proponemos una definición del cobranding . El concepto más convencional de co-branding es el de asociación de dos marcas con el fin de potenciar el valor y la rentabilidad de las mismas. Para que esta asociación resulte exitosa es de vital importancia...
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage
Étude de cas - 24 pages - Marketing NTIC
When approaching this assignment, the second topic offered attracted us by its novelty and the challenges it represents. We wanted to study a successful and well known company that was constantly looking for new markets and offering new variants of known devices, to find out what constitutes a...
The Palm Pilot
Étude de cas - 13 pages - Marketing NTIC
Palm Inc. is the leading global provider of Personal Digital Assistants (PDAs) for both hardware and operating systems. The company sold its first PDA in 1996 and quickly established a leadership role in the PDA industry. In a span of four years, its revenues grew from $1 million to $564 million....
