Marketing Apple
Étude de cas - 24 pages - Marketing NTIC
Historique des évènements : - 06/09/07:Lancement d'une nouvelle génération d'iPod. - Oct. 2007: un iPod dans la publicité pour la nouvelle Twingo. - 29/11/2007: Lancement de l'iPhone en France....
Telefónica, una empresa española multinacional
Étude de cas - 5 pages - Marketing NTIC
Fundada en 1924 y constituyada en Madrid, « Telefónica » es una empresa de telecomunicación Española de renombre mundial. Vamos a presentar en una primera parte, este grupo, su actividad y sus differentes marcas. En una segunda parte, hablaremos de este líder, su estrategía y presentaremos un...
Etude marketing : la Wii de Nitendo
Étude de cas - 10 pages - Marketing NTIC
La Wii est une console de jeu créée par Nintendo qui est sortie fin 2006 à 250 €. Elle est livrée avec une manette appelée wiimote, un câble d'alimentation et le jeu Wii sport. Le processeur central de la Wii est appelé Broadway (capitale du music-hall), son processeur graphique Hollywood...
Analyse marketing de l'entreprise TacTill : création et marché des tablettes tactiles
Étude de cas - 18 pages - Marketing NTIC
Tactill est une entreprise fondée officiellement, il y a seulement un peu plus de six mois et dont le produit sera commercialisé début 2012. Elle a entretenu un partenariat avec un client pilote à Londres, mais n'avait pas encore de commande anticipée lors de notre arrivée. C'est pour cela que...
Stratégie marketing pour Mobile présentée par lettre à ses actionnaires
Étude de cas - 10 pages - Marketing NTIC
Présent aux Etats-Unis et en Europe depuis 7 ans, l'entreprise Mobile s'y développe très rapidement. Le groupe est numéro 2 de la production et de la vente mondiale de téléphones portables. Avec 21,46% de part de marché aux USA et 12.25% de part de marché en Europe, elle rassure les...
Merchandising: le cas Fnac
Étude de cas - 2 pages - Marketing NTIC
La Fnac, fondée en 1954 par André Essel et Max Théret est une chaîne de magasins spécialisée dans la distribution de produits culturels (musique, littérature, cinéma, jeu vidéo) et électroniques (hi-fi, informatique, télévision), ouverte au grand public. C'est le leader de la distribution de...
Présentation d'Ebay
Étude de cas - 20 pages - Marketing NTIC
L'entreprise a su corréler ses ressources exclusives avec les exigences de réussite sur le marché. Facteurs clés de succès: Marketing efficace Notoriété Investissements en technologie Intégration verticale dans le processus de vente et diversification liée Coopétition et alliances Synergies...
Facebook: historique, objectifs, avantages et inconvénients
Étude de cas - 2 pages - Marketing NTIC
Facebook est un réseau social sur internet qui permet à toute personne possédant un compte de publier des informations dont elle peut contrôler la visibilité par les autres personnes, possédant un compte ou non. Facebook est né à l'université d'Harvard suite à une vengeance d'un étudiant Mark...
Analyse de la stratégie et du management chez Samsung (2010)
Étude de cas - 5 pages - Marketing NTIC
À ses débuts, en 1938, Samsung Shangoi se livre au commerce d'import-export avec la Chine et à la petite industrie de conservation. Toute au long de son existence, Samsung s'est diversifié pour s'organiser aujourd'hui autour de cinq pôles : électronique, services financiers, ingénierie-génie...
Cas FENWICK - Comment rester n°1 sur son marché?
Étude de cas - 5 pages - Marketing NTIC
FENWICK est une société spécialisée dans 4 domaines : l'électronique, la machine-outil, l'équipement industriel et la marine. C'est le leader sur le marché des chariots élévateurs. Ce dossier contient des stratégies (produits, distribution, communication, marketing et commerce) qui...
cas IBM
Étude de cas - 4 pages - Marketing NTIC
IBM est la plus grande société de technologie de l'information du monde qui opère dans 170 pays à travers le monde. Son offre est très variée : conseil, intégration de systèmes, externalisation, maintenance de systèmes, hébergement sur le Web... Tous ses indicateurs financiers sont au beau...
The information technology system of the company Spreadshirt.net
Étude de cas - 7 pages - Marketing NTIC
Spreadshirt.net is the new website on the block which allows the creation of shirts, apparel and personalized items (mugs, aprons, bags, etc) according to consumer tatses. It is a German company and has received several prizes for its innovative business idea. In 2004, the group won The Hewlett...
Xbox vs Playstation vs Nintendo in gaming consoles
Étude de cas - 17 pages - Marketing NTIC
Unlike the PC market, the console manufacturers are not as numerous and diverse. Moreover, most actors are both equipment manufacturers and suppliers of programs. In 2001, the global market for game consoles has risen more than 20 billion dollars. The story seems to have proved that the market...
Strategic Analysis of Apple and its iTunes Music Store Using Five Forces Model
Étude de cas - 2 pages - Marketing NTIC
The Apple's Computer INC history started in 1976 with the first launch of its computer: Apple I. Nowadays, Apple is known all over the world for its computers Macintosh. Apple represents one of actor in the computer industry. In April 2003, Apple showed innovation with the opening of an on-line...
Skype
Étude de cas - 22 pages - Marketing NTIC
This document is a case study of the software application company, Skype. We begin by presenting a quick overview of the company in order to get a better understanding of the company and to get to know more about the background of the company. The overview will help us gauge the direction of the...
Integrated marketing communications plan: Outline of the new Samsung Dualview ST550 Camera
Étude de cas - 24 pages - Marketing NTIC
For my IMC Plan I decided to focus on a new product, the new dual view digital camera of Samsun, the ST550. I will present some figures on the French market of digital cameras. According to Mr. Marc Héraud, secretary-general of the trade union dedicated to the companies of picture, and...
Apple Computer, case study
Étude de cas - 8 pages - Marketing NTIC
We present an analysis of the firm, Apple Computer, Inc. and examine its growth from different angles. The choice of this firm was a result of the immediate interest in the firm. This analysis is particularly interesting in terms of study of its history, and also its present and its future. In...
Communication plan and media plan for APPLE
Étude de cas - 2 pages - Marketing NTIC
In the current world of media and communications, Apple is a significant point of reference now. Its advertising campaigns for the iPod Nano, the MacBook Ecolo or even the parodies of PCs have their moment of glory every time. The communication appears to be studied in detail, so that the target...
Skype, The Skype segment of 15-30 years old in France
Étude de cas - 13 pages - Marketing NTIC
Skype is the first firm that revolutionized the telephony market. Thanks to it, people can call their friends or their family for free. Customers in the segment of 15-30 years are the most important part of Skype clientele. They are the digital generation, and use computers all the day and they...
Google strategic management
Étude de cas - 20 pages - Marketing NTIC
Founded in 1998 by Larry Page and Sergey Brin, "Googol" meaning "follow-up of 100 zeros" is a mathematical term. This number makes it possible to symbolize the incredible number of Web pages listed on Google. Google is one of five most popular Internet sites in the world. In the USA it is the...
ADN projet marketing
Étude de cas - 29 pages - Marketing NTIC
Like a recent initiative that has been proposed in North America called "Scientahealth", A.D.N. is a new health center concept in France. It is located in Paris and is based on the creation of health teams and health care network. The objective of this initiative is to allow the patient to...
The new Apple product : the iMove
Étude de cas - 33 pages - Marketing NTIC
I-Move, a new idea of a cam recorder, which involves not only the functions that an I-touch offers us but in addition the function of recording a video, plus giving you the option of uploading it immediately to the web, as long you have internet connection. I-move will let you record all those...
The rise and the fall of the Baan Company
Étude de cas - 14 pages - Marketing NTIC
This case study focuses on the rise and fall of Baan Company which developed in the market of software technology. Baan was one of the leaders of the market in the beginning, but it crashed in 2000. Initially, Baan was especially strong with its manufacturing module, SAP with its finance module...
Sony : the launch of the MiniDisc
Étude de cas - 5 pages - Marketing NTIC
This document focuses on Sony's use of a “Global Localization” strategy during the launch of the MiniDisc in 1992. Sony is a leading Japanese consumer electronics brand (Case study, graph, p. 2), known through its universal and language-free brand name “Sony”. Its global...
Universal Mobile
Étude de cas - 15 pages - Marketing NTIC
Universal Mobile was born in 2004 by a partnership between Bouygues Telecom, which is the third French mobile operator and Universal Music. It can be represented as a MVNO, Mobile Virtual Net Operator. It proposes pre-paid mobile offers and mobile phones for teenagers. Universal Mobile's...
The international marketing strategy of Microsoft
Étude de cas - 28 pages - Marketing NTIC
Microsoft is an American public multinational conglomerate founded by Bill Gates and Paul Allen in 1975 in Albuquerque, New Mexico, USA. At that time, the founders were students and they wanted to sell their first translator software Altair 8800. Today, the company is headquartered in Redmond,...
Universal Music Group
Étude de cas - 25 pages - Marketing NTIC
Universal Music Group (UMG) is currently one of the leaders in the music industry. In the world one CD out of for is sold by the firm. It has two main core businesses which are: recording and publishing music. Universal Music Group (UMG) has business in 77 countries and discovers, develops and...
Lanzamiento de la nueva consola portátil de Microsoft « XUNE 360 »
Étude de cas - 3 pages - Marketing NTIC
La empresa Microsoft con nuestra colaboración quiere entrar en el mercado de los video juegos con su nueva consola portátil. Por lo tanto, hacemos un estudio de marketing para introducir este nuevo producto que puede convencer a los consumidores de la consola portátil. Para empezar, vamos a...
Marketing project : Google
Étude de cas - 8 pages - Marketing NTIC
Google was established on September 27th, 1998 in the Silicon Valley by Larry Page and Sergey Brin. These two men, who remain unknown, are the authors of the search engine Google. Google has a slogan which is "to organize the information at the world level and to make it universally accessible...
Fast Fitness, e-marketing plan
Étude de cas - 19 pages - Marketing NTIC
Fast Fitness is a small player in the fitness industry with 2.2% shares of the market. Started in 2006 in the urban area of Sydney, Fast Fitness subscribes to the new trend of wellbeing and it is well acknowledged that Baby Boomers, Generation-X and especially females are drawn towards this...
