Case study: you Tube

Résumé du document

You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses the same technology and has the same concept. This site is registered as one of the most 'friendly user' of the net. Users don't have to register to watch the videos and those who have registered can upload videos on the site, without any limit in the amount of uploading. The website is very easy to travel within, while watching a video other related videos appear on the right side.

Extraits

[...] Case study: you Tube Agenda I. Introduction II. What is You Tube? a. History and background b. The business c. The technology: video playback d. The different services III. Media and copyright a. Copyright infringement b. Examples of complains c. [...]

[...] You Tube has also become a means of promoting bands and their music. One such example is OK Go which got a huge radio hit and an MTV Video Music Award. In the same light, a video broadcasting the Free Hugs Campaign with accompanying music by the Sick Puppies brought instant fame for both the band and the campaign, with more campaigns taking place in different parts of the world. The main character of the video, has also achieved fame, being interviewed on Australian news programs, even appearing on the Oprah Winfrey Show. [...]

[...] It had reconsidered its actions and was announcing a strategic partnership with You Tube. Under the terms of the partnership, an official NBC channel was set up on You Tube, showcasing promotional clips for the short sitcom The Office. You Tube would also promote NBC's videos throughout its site. IV. You Tube's acquisition by Google Google, the Internet's leading search engine, announced that it is buying the popular online video site You Tube for $ 1.65 billion in stock. The acquisition combines one of the largest and fastest growing online video entertainment communities with Google's expertise in organizing information and creating new models for advertising on the Internet. [...]

[...] also had probably expressed interest in buying You Tube. Bill Tancer, general manager of global research of Hitwise, said after the deal was announced that MySpace would now probably need to promote its own video service more aggressively on its site in order to compete with a combined Google-You Tube. Google's purchase of You Tube could be viewed as a preemptive strike against Yahoo, which has been rumored to be in talks to purchase social networking site Facebook. Google said that You Tube would operate as an independent unit of Google once the deal closes and will keep the You Tube brand name. [...]

[...] The future a. Audience ratings As we already noticed You Tube grew really fast, and one of the principal reason of it, it is the incredible growth of its audience. We found some French data to highlight this fact. b. Stars made by You Tube and most famous clips A number of figures have grown to fame and became Internet Phenomena on the basis of their appearance in You Tube videos. These include: Brooke Brodack is considered the first person to move from You Tube to mainstream media, when she signed an 18-month development deal with a production company. [...]