Samsung mobile phones

Résumé du document

Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004, the profits of Samsung rose to 10,3 billion dollars. And Samsung is not alone, all mobile telephony companies make strong profits. The growth rate of the mobile phone market is constantly increasing and has not known a deceleration for several years. According to IDC, worldwide mobile phone shipments increased by 2,5% in 2004 and has already increased by 36,7% in the years that followed. On this graph (Gartner source), we can see that the mobile phone sales in Europe have not ceased to increase since 1999. Indeed, the sales passed from 91 million units in 1999 to approximately 140 million units for 2005.

Extraits

[...] Samsung is one of the world's leading companies. Indeed, the firm has 337 offices and facilities in 58 countries. Samsung employs 222,000 persons worldwide. The turnover of the company in 2004 is $ 55.3 billion and its net result is $ 10.3 billion. The brand has its own values and philosophy. The power of Samsung is in its people and technology. The company develops a large variety of different equipment products. Concerning the management, the firm establishes a new set of “Management principles”: uniform code across all companies in the group which gives a regular part of employee education. [...]

[...] And Samsung is not an exception. All the company of mobile telephony make strong profits. A strong growth rate The growth rate of the mobile phone market is in constant increase and has almost not known a deceleration for several years. According to IDC, worlwide mobile phone shipments increased by in 2004 and has already increased by 36,7% years after years. On this graph (Gartner source), we can actually noted that the mobile phone sells in Europe did not cease increasing since 1999. [...]

[...] Motorola's mobile phones can be found in operators shops. We can buy this phone also in the Internet www.fnac.com , www.rueducommerce.fr - or in supermarket as Carrefour. The promotion: For the launching of The Pink RAZR in December, Motorola used a famous tennis woman : Maria Sharapova. Motorola used her as an opinion leader for its marketing campaign. Features are the same as a normal RAZR, but the color is an extremely bright pink. Sharapova's signature is on the back. [...]

[...] At Samsung, employees work to deliver quality at ever higher and higher levels. Creativity: At Samsung, employees look at the latest thing they have created and ask themselves how it could be better. They thoroughly examine an entire product area and ask themselves what's missing. The creative and innovative technologies are developed throughout the growing network of 17 R&D centers around the world. Last year they invested roughly $ 4.6 billion in this work, representing of total sales. Competition: At Samsung, the point of competition isn't to win against someone else, it is to produce the greatest value for our customers. [...]

[...] They have very competitive manufacturing costs and no R&D. So the threat of new entrants is serious, especially in the long term. The threat of substitutes products or services Samsung offers a large range of products ans services but the consumers have a lot of choices between the different and numerous mobile phone companies which sell similar products in term of prices and technology or even less expensive products (like chinese companies). There is thus a high buyer propensity to substitute. [...]