Matching Dell

Résumé du document

Statement: The exceptional performance of Dell Computers in recent years, illustrates an innovative response to a fundamental competitive factor in the personal computer industry-the value of time. Dell's strategies of direct sales and build-to-order production have proven successful in minimizing inventory and bringing new products to market quickly, enabling it to increase market share and achieve high returns on investment.

Problem: The questions this document will address are: What should Dell do, to maintain its strategic position and to avoid competitors doing the same?

In order to maintain its strategic position and build strong barriers to imitation, Dell should extend its business model with IT and enter new product markets. Dell may enter the printer and other electronics markets maintaining its business model which combines direct sales and build to order production. Hiring experts in these markets will help maintain its brand image and customer satisfaction. It may also work with suppliers to help control costs and improve customer service.

Extraits

[...] Problem: What Dell should do to maintain its strategic position and how avoid competitors to do the same? Analysis SWOT Alternative Strategies Dell has 3 alternative strategies: Be more present in alternative locations such as retail stores or by opening its own stores Dell can also keep going Extending Dell Business model with IT Dell can enter new markets Recommendations In order to maintain its strategic position and build strong barriers to imitation, Dell should extend its business model with IT and enter new product markets (Alternative b and c). [...]

[...] Matching Dell Definition Issues Issues : The exceptional performance of Dell Computer in recent years illustrates an innovative response to a fundamental competitive factor in the personal computer industry—the value of time. Dell's strategies of direct sales and build-to-order production have proven successful in minimizing inventory and bringing new products to market quickly, enabling it to increase market share and achieve high returns on investment. [...]