Clear-Wire-IP, a new way of calling

Résumé du document

There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where entrepreneurs need to come up with unique and realistic ideas in order to succeed. One of the niches with ICT, which in our opinion still has great potential, is the IP-telephony sector.

Extraits

[...] Finally, analyzing the threats, the other competitors in the Mobile Phones market can reduce their prices or try to enter into the market as a reactive action to our entry. We will have the first move advantage so we will be able to make profit from being the first and respond to the competitors´ reactions in a competitive and quick way. Regulations are not really a threat. As we mentioned above, Clearwire is a private company and the influence of the government on it is low. Marketing and sale clearwire A. [...]

[...] The last company was at first owned by the government and it is still linked to it. This is why the government has influence on TDC regulation network. A. General Business According to OECD telecommunication price comparisons, Denmark is well placed and ranks among one of the least expensive countries. The ‘composite OECD basket', which includes fixed national/international calls and calls to mobiles, ranks Denmark as the second cheapest in the OECD area (after Sweden) for residential users and the third cheapest (after Sweden and Luxembourg) for business users. [...]

[...] We don't need to focus on the geographic aspect here since we are somewhat limited by our network already being located in 6 cities, and that's it. The sex is not important either since both the male and the female consumers are using a mobile phones. A very important segment is the 1.1 Age: -16. The so called “Tweens”. A Tween is a young individual typically in the age between 8 and 12. This is the group before the teenagers. These are interesting to focus on as a separate unit in this segmentation since they hold a strong influence on their parents. [...]

[...] Place The strategic choices of distribution are also very important. The basic idea is to have the main sale streams via Internet through our website. Danish people are used to buy on the internet, so this should not represent a big barrier and give us the opportunity to have savings in costs of having shops. Furthermore, most part of other Telephony Service companies have good sale's revenues without having any own shop. However, especially during the first period when we'll have to make customers known about our offer it's important to have a physical presence somewhere. [...]

[...] Clearwire It is an American company created in October 2003 by Mr. McCaw. The company has yet to turn a profit. Last year it reported a net loss of $140 million on revenue of $ 33.5 million in 2005 and it is a corporation. It is specialized in the implantation of WiMax networks and also provides Internet through their network. Intel and Motorola are highly involved in the development of WiMax and have respectively invested $600 million and $300 million in Clearwire. [...]