Apple Computer, case study

Résumé du document

We present an analysis of the firm, Apple Computer, Inc. and examine its growth from different angles. The choice of this firm was a result of the immediate interest in the firm. This analysis is particularly interesting in terms of study of its history, and also its present and its future.

In the first part, we describe and analyze this company. We begin with an overall presentation, followed by a discovery of the brand image. This is followed by describing the evaluation and societal activity and is supported by various forms of legal firms in the USA.

In the second part, the case is being developed to complement the study. We also refer to organizational files for greater clarity. Additional work, comments, annexes, articles and quotations supplement the analysis.

The purpose of this essay is to investigate the firm and not to list the characteristics.

Apple Computer Inc., is an innovative company operating in the area of multimedia and high-tech. It is the seventh global manufacturer, and is present in the area of production equipment hardware, computer software programs and the provision of on-line services. The fact that Apple is involved in activities across the board make its strategic analysis quite confusing. One may wonder if the company is a part of software publishers like Microsoft or Adobe, hardware manufacturers like Siemens or Sony or suppliers as YouTube. Prior to its success and diversification, the company devoted much of its resources and there was every reason to believe that the company was sailing on the path to great success. It is but natural that one might be wondering about the consistency of large strategic areas of Apple and its guidelines. In this analysis, we will first develop a study of its strategy according to a external / internal methodology. Then, we try to answer if this strategy is intentional or if diversification is being poorly controlled. To understand a company, a review of its history and identity is necessary.

Extraits

[...] At each company, its way to innovate. At the heart of this success, there is a process which, starting an intuition or a study about the expectations market and technological know- how leads to winning products and services for customers and the company. The challenge now rests on the ability to develop more products, more frequently, faster, better and less expensive. This can not be improvised. The company needs to develop its skills to tackle a Permanent innovation precede the market and competition rather than follow them. [...]

[...] New York:Viking - Internet . MacG http://www.macgeneration.com/actu/ . MagPlus http://www.macplus.org/magplus/ . MacBidouille http://www.macbidouille.com/ . Mac4Ever http://www.mac4ever.com/actu.php . MacADSL http://www.macadsl.com/ . PowerBook-fr http://www.powerbook-fr.com/accueil/news/pbnews.php iPodGeneration http://www.ipodgeneration.com/ . ITRmanager - Apple & Conseil concurrence http://www.itrmanager.com/article.php?oid= 01net. - John Perkins http://www.01net.com/article/257401.html . CRN: Nouveau DG http://crnexpress.vnunet.fr/2004/08/nouveau_dg_la_t.html#comments . baladeur MP3 http://www.generationmp3.com/index.php/2005/02/16/318-23-des-enfants- connaissent-le-prix-dun-ipod . [...]

[...] Apple has a fairly complete range of operating system software video via office software. Note that Apple enjoys a fan base very active and faithful, this is certainly due to its very particular history and his "philosophy". You could see recently thousands of people awaiting the opening of the Apple in London. Even phenomenon in Tokyo, where the number of people was higher than that recorded for the opening of the Louis Vuitton store! Finally, it is a profound work of visibility, and it is present in film and television dramatically compared with its market share! [...]

[...] PRODUCT Apple Computer, Inc . manufactures hardware and software. Within the range equipment, its main activity is the design of computers, they are stylized in Cupertino and manufactured in China, Taiwan and Ireland. Follows a range of accessories, the iPod was recently in a branch to share in the company, given the importance it has taken. In the range of software, there is the first operating system Mac OS "leopard" declined to client and server version. Many other software very diverse, most of whom are dedicated to Mac OS. [...]

[...] It is challenging the boundaries of the enterprise, the consistency of its activity. But it can also enhance the powers of the company, to integrate change as a mode of existence, to prepare, anticipate the profound changes of the environment and adapt the company to change its rapid market. Finally, for an enterprise, innovate remains increasingly the only path of growth and competitiveness. It is even its main battleground face of stiff competition, one for which it enjoys many advantages: flexibility, creativity . [...]