Marketing project : Google

Résumé du document

Google was established on September 27th, 1998 in the Silicon Valley by Larry Page and Sergey Brin. These two men, who remain unknown, are the authors of the search engine Google. Google has a slogan which is "to organize the information at the world level and to make it universally accessible and useful ". At the beginning of 2008, Google was about worth 210 billion dollars on Wall Street. Google would subsequently grow to possess the most important servers park of the world, with approximately 500 000 machines distributed on 32 sites throughout the world. Google is one of the bigger companies of the world which have resisted the 2001 crash (NASDAQ) because it was not listed on the stock exchange. In 2004, Google launched an IPO and the share was introduced at 80 $, the share was valued at 250 the next year. At the beginning of 2006, the share was valued approximately at 460 $, it reached 600 $ (609,62 $) on October 8th, 2007, and 700 $ on October 31st, 2007. This gave it the company ranked fourth in terms of capitalization to Wall Street. Google brings keywords under the hammer, and each company can buy its words. When a user looks for a keyword, the company can be the posted as first one. If the user clicks the link of the company, it will have to pay a certain amount to Google.

Extraits

[...] Many people use Google because they are curious of the innovation and want to see the new applications. Besides at the beginning of the internet area people who use Google were technological addict. Google was efficient, light and the results were relevant. It was also very simple to use. Thanks to many applications and a permanent innovation Google has became inescapable. Moreover the users have a friendly image of Google contrary to Microsoft. It is a success story: two students who create one of the most powerful companies around the world . [...]

[...] How can Google keep a fair search, without any censorship and advertisement? Evaluation of the company's marketing strategy and recommendations About its environment Google must be able to increase its turnover and thus its influence in the world point of view on Internet. There are more and more Internet users in the world billion in June against 1.1 billion at the end of 2006. It's clear that Google is in a constant evolution and does not have to change its politics. [...]

[...] These two men who remain unknown are the authors of the search engine Google. Google has a slogan which is "to organize the information at the world level and to make it universally accessible and useful At the beginning of 2008, Google was about worth 210 billion dollars to the stock exchange of Wall Street. Google would possess the most important servers park of the world, with approximately machines distributed on 32 sites throughout the world Economical The turnover of Google was around 16.5 billion dollars in 2007. [...]

[...] The aim would be that companies use Google and Gmail as a professional box. Google could also increase the partnership with business schools like the recent agreement it has signed with ESC Lille. In fact each ESC Lille's student uses a Gmail Box. We can imagine that those students will keep their habits and continue to use Gmail in the future. About its policy Google offers an efficient, simple and quick search engine. Nonetheless, in order to keep its users and respect them, it should take care of the research privacy all being precise and provide a personalized search. [...]

[...] For its political point of view, Google should completely take a stand. Nonetheless, it should concentrate itself on the ethical plan. The commitments of Google are well seen by the users so they should rather continue in this way. Google has an exclusive license of technology until 2011, the company should rather stretch out this contract and push it away of some years otherwise the competition is going to increase more and more. About its development For a further development, we would recommend to Google a maintained effort in innovation in new products development, in order to match up with user's expectations, and keep its reputation of cutting edge service provider. [...]