Wi-Fi and Direct Marketing

Résumé du document

Technology is everywhere; we are surrounded by it. The strength is that everyone is concerned with it, at a personal or professional level. Wi-Fi is the last update of invention, and it is poised to change our perception of the internet. Wi-Fi, with its ability to connect users to the internet anywhere, is arguably changing the way we work and communicate. "But, say experts, this freedom to connect will not just make it possible for lots of new companies to get going. It could also have a profound effect on the way companies are run and what they have to do to ensure they keep their customers." This is what we are going to discuss in this document. Firstly, we will present this technology on a technical level, and then we will try to understand why Wi-Fi is changing the way we run companies. Finally we will throw an interested glance at how it impacts the retention process.

Extraits

[...] Staff has been freed by Wi-Fi, enlarging their power of action and their competitiveness. But more than changing the way to run businesses, there is a huge contribution for Direct Marketing, through the retention process. Prolonging experience, multi-offer, enhancing of the services, time gaining, quality of delivering . are so much describing this technology. We are now going into a new area for marketing, and Direct Marketer might be aware and alert with evolution of technology, providing high source of competitive advantage. [...]

[...] In parallel internet began by being accessed at home and at offices, and now everywhere thanks to the Wi-Fi technology, as seen above. Employees can bring their laptops with them, to have an access of their different software and multiples programs at every moment. In fact, the working techniques of the moment is that companies develop (or buy) programs to automate the work asked, and repeated actions . to optimize the productivity. In parallel, internet is available at any place, through Wi- Fi, with different materials. [...]

[...] Here Wi-Fi shows its power, and could be seen as a “mobile desk”. So it is a true advantage, and a really good opportunity to enhance communication and relationship with the customer. It will allow the company to set up long terms contacts and keep customers loyal. This is not only about retaining customers, but maximizing the profitability. Bain and Co found that retention boosts the profitability, with non negligible manner, because of customer retention increase could conduct to 125% increase of the turnover. [...]

[...] Wi-Fi and retention of the customers Relationships and loyalty are strongly present into the philosophy of Direct Marketing. If you take out this concept, and look at what we said above, you understand easily how powerful is Wi-Fi for Direct Marketers. But let us explain . If we base again our mind on the seller of windows, and the fact he can go easily meet the potential customers, we concluded that he has been able to deliver an excellent service in 1). [...]

[...] And Wi-Fi will help him to surf on professional sites to present the products to the client, prepare a quote that services are possible only through Wi-Fi option. In another case, it would need several meetings (one to understand the needs and propose alternatives, one to come for making quotes, one for the transaction We have seen how Wi-Fi has influenced the organisation of companies, and the effect on the way of working. Now we are going to appreciate how Wi-Fi will affect Direct Marketers about retention and Relationship Management . [...]