E-Business assignment

Résumé du document

We are living in a world where globalization is more and more used to manage it. Firms like Mittal Steel, which is the world's largest and most global steel company are present all over the world. This strategy allows realizing scale economies and on the whole, reducing all the costs but communication becomes more and more complex, and finding a standard dialect is essential. Moreover, the number of enterprize actors increase (customers, stakeholders, shareholders, all the employees of each department...) and it is important to create a communication link between all these people. The constant development of the technology and the enhancement of the competiton on the market 'has created', increasingly demanding customers. That is why firms have to constantly find solutions to satisfy them. In order to achieve this objective, companies have to synchronize information between the back and the front office using new technologies. E-Business is a good process. Indeed, it is the integration of the IT and communication tools in business applications which improve the fluidity, the rapidity and the understanding of information.

Extraits

[...] The constant development of the technology and the enhancement of the competition on the market created” an increasingly demanding customer. That is why firms have to constantly find solutions to satisfy them. In order to achieve this objective, companies have to synchronize information between the back and the front office using new technologies. E-Business is a good process. Indeed, it is the integration of the IT and communication tools in the business applications which improve the fluidity, the rapidity and the understanding of information. [...]

[...] Then, we will see the role of Enterprise Application Integration in the e-business application architecture. Enterprise Application integration is the use of software which allow to establish exchanges between different applications. It proposes to modelize processes and exchanges to create an improvement of the workflow inter applicative. In order to maintain a competitive advantage, companies have to link applications like SMC, CRM, BI and integrated collaboration. Its goal is to realize financial and operational competitive advantages and give all their employees real time access to information. [...]

[...] First, I speak about the business intelligent application. It allows understanding the current working and anticipating different actions concerning the company guide. It's the idea of using BI to drive corporate initiatives and measure these corporate initiatives. So, when a company defines its strategy, it defines goals that are specific to the strategy, and then BI starts playing a role, enabling the capture of these goals and being able to assign these goals to managers, functions, individuals throughout the organization and track the performance of the company vis-à-vis these particular targets. [...]

[...] Companies have to use this magical tool because the market is more and more competitive and least detail could be an opportunity to become the leader. Companies like SAP, People Soft, Oracle or IBM can be serene because more and more enterprises will adopt this system and not just multi national companies. Small and medium businesses also use e-business but with a less complex architecture. The only barrier to this e-solution is the cost. It is very expensive because of the material, the maintenance, the software and the training cost and the return on investment could be very long. [...]

[...] We have always understood that the optimization of the global SCM is very profitable and allows supply with a reduction of stocks and delivery periods. Now, we are going to analyze the front office and more exactly the link between the Customer Relationship Management and the Selling Chain Management. The Selling Chain Management is the nearest application of the customer. It regroups the processes of the customer. An integrated Selling Chain allows the company to adapt its supply with the customer demand thanks to a good customization of products, a good fixing price, a good communication of products and a good selling commission. [...]