Marketing information systems

Résumé du document

Paul Hogben (2000), defined the origin of Marketing Information Systems as 'underlying the marketing of products to the promotion of professional services'. To this day, the concept of 'systems thinking' has been developing, collecting, storing, analysing and disseminating input data into information for any clearly defined purpose. Although the Marketing Information System is mainly known for 'bringing buyers and sellers into contact, this system has a greater impact than one might imagine. This essay consists of answering questions about the different impacts of Marketing Information Systems over the life of individuals, work environments and the function of society.

Extraits

[...] Maguire, Clinton S. Weeks, Cassandra L. Tellegen ‘Sponsorship-Linked Marketing: The Role of Articulation in Memory', Journal of Consumer Research, December, pp. 20. Ockie Bosch, Kambiz Maani, Carl Smith, J 2007,' Improving the Triple Bottom Line Returns from Small-scale Forestry', Proceedings from an International Conference, Natural and Rural Systems Management, Ormoc, the Philippines, p Paul hogben 'Marketing fever', the Journal of the Society of Architectural Historians, Australia and New Zealand, July, pp. 4-89. Steve Harrison, John Herbohn, Edurado Mangaoang, F 2005, ‘Creating a Market for Smallholder Timber in Leyte Province: A Mechanism for Bringing Timber Buyers and Sellers Together', Improving Financial Returns to Smallholder Tree Farmers in the Philippines, Natural and Rural Systems Management, Ormoc City, the Philippines, pp. [...]

[...] By influencing consumer tastes, experts using MIS can stimulate consumer expenditure by correlating a product of interest to the supplier with a product of interest to the consumer. Through this altered perception, however it is achieved; they portray themselves as sponsors who stimulate buyer expenditure when these relationships are perceived by the consumer. Marketing Information Systems also become key success factors for businesses in preserving consumer loyalties. In terms of work environment, Marketing Information Systems have revolutionized the way of working as much as the working tools. [...]

[...] Rañola, Jr., Damasa B. Magcale-Macandog, Niño B. Vidal, Gerlie O. Toque, J 2007, ‘Profitability of Agroforestry Systems in Claveria, Southern Philippines', Improving the Triple Bottom Line Returns from Small- scale Forestry, Natural and Rural Systems Management, Ormoc, the Philippines, pp. 229-230. Jungho Suh, Nick F. Emtage, A 2004, ‘Identification of Strengths, Weaknesses, Opportunities and Threats of the Community-based Forest Management Program', Redevelopment of a Timber Industry Following Extensive Land Clearing: Proceedings from the End-of-Project Workshop, Natural and Rural Systems Management, Ormoc, the Philippines, pp. [...]

[...] P.Hogben says that the Marketing Information System affects the way of organising client research, budget, records, and prospects. This system also defines to use a variety of promotional tools including brochures, books, media releases, presentation techniques, interview techniques, political action, professional lobbying, and campaign planning'(ibid). Moreover,(S.Harrison and J.Herbohn, 2001) in their research over “creating a market for smallholder timber in Leyte province” argue that the implementation of a Marketing Information Systems affects the smallholders working environment by ‘bringing buyers and sellers into contact, bundling of small lots, establishment of a product auction system' . [...]

[...] Marketing information systems Table of Content 1. Introduction 2. Impacts over the life of individuals 3. Impacts over work environment 4. Impacts over function of society 5. Conclusion 6. List of references 1. Introduction Paul Hogben (2000) defined the origin of Marketing Information Systems as 'underlying the marketing of products to the promotion of professional services'. To this end, the concept of 'systems thinking' (Ockie Bosch and Kambiz Maani, 2007) has been developed; collecting, storing, analysing and disseminating input data into information for any clearly defined purposes. [...]