Analysis and evaluation of Google and its failure

Résumé du document

Google is known for its true galaxy of products and services and, of course, its search engine. The firm has managed to emerge from the game by offering us many new innovative tools that have developed new uses. However, there have also been many bullies and it is on the biggest failures that we will focus on this issue. Google announced on October 8, 2018, the end of Google+ after the revelation of a security breach that compromised the personal data of 500,000 users of the service between 2015 and March 2018.

Extraits

[...] To conclude google+ couldn't establish its social network firstly because of the strategy implemented by Google, a little innovating strategy, similar to the existing social networks and not being able to face the tough competition of the market. The entry of Facebook and Twitter on the market had an important impact especially for Facebook the first social network to propose innovative and practical ideas. We can also say that Google + was quite difficult to use with several conditions to respect and limits of use compared to other social networks. In the beginning, the application was not available on phones which limited its access. [...]

[...] At first, Google+ enjoys a strong growth. To convince even more users, but his decision to link almost all YouTube accounts and Gmail addresses to a Google+ account was a bad one and did not reassure users. In 2015, Google eventually reaches 111 million active users each month, a low number compared to users of the directs competitors Facebook and Twitter. II. The economic stability The economic stability of most markets is a huge opportunity for Google to develop new markets, in new countries with the exception of China. [...]

[...] Users had to think about which circle they wanted to include a new contact rather than just adding it as they do on Facebook or LinkedIn. The fact that Google did not switch Google+ on the mobile pretty quickly could also contribute to the low growth. Unlike Facebook, which currently makes most of its turnover on mobile. On the contrary, Google+ focused on high-resolution photos, which are perfect for a desktop and Chromebook experience, but take a long time to load on mobile. Facebook and Twitter are one of the social networks that succeeded today. [...]

[...] The giant Google has provided some explanations via its blog, recognizing in passing the failure of its social network launched in 2011. "Although our engineering teams have put a lot of effort into building Google+, it has not been adopted. By the consumer, "admits the post. Illustration of this public rejection: 90% of the sessions remain open for less than five seconds. Google assures, however, that it has "not found evidence that the data were used inappropriately". The professional version of Google + will still be active. [...]

[...] Analysis and evaluation of Google and its failure Google is known for its true galaxy of products and services and, of course, its search engine. The firm has managed to emerge from the game by offering us many new innovative tools that have developed new uses. However, there have also been many bullies and it is on the biggest failures that we will focus on this issue. Google announced on October the end of Google+ after the revelation of a security breach that compromised the personal data of 500,000 users of the service between 2015 and March 2018. [...]