How to take advantage of the new possibilities offered by the web 2.0 in the area of promotion and communication?

Thèmes abordés

Internet, advertising, social media

Résumé du document

A new dimension that needs to be considered in advertising is the possibilities offered by online advertising, especially the development of the social media and networking sites that allow new possibilities for promotion and advertising.

Actually, social media sites (YouTube by instance) and social networking sites (My Space for example) change the traditional process of Advertising.


As a matter a fact, the company is not anymore the only one working for its communication, building its brand reputation, its brand awareness and recognition

Extraits

[...] It's an asset that need to be fully taken into account by companies and brands, as it represents a mean to make the message a lot more visible with the contribution of the internet users, to “create a buzz” (sometimes fans of the brand page, or saw it from another website, or even more illustrative for our case: someone send it to them or shared the ad and they notices it, and they then decided to share it too!) To conclude, we can assert that the new techniques and tools offered by the Web 2.0 are a huge support for the marketing, especially in brand communication operations or product/service advertising. The social web represents the future, and companies must capitalize on this asset. Rightfully using this new media channel can definitively be a key success factor and give a competitive advantage to an organization. [...]

[...] How to take advantage of the new possibilities offered by the web 2.0 in the area of promotion and communication? A new dimension that needs to be considered in advertising is the possibilities offered by online advertising, especially the development of the social media and networking sites that allow new possibilities for promotion and advertising. Actually, social media sites (YouTube by instance) and social networking sites (My Space for example) change the traditional process of Advertising. As a matter a fact, the company is not anymore the only one working for its communication, building its brand reputation, its brand awareness and recognition. [...]