E-Receipt

Résumé du document

According to Kotler, the term "new product? usually defines: - original products, product improvements, product modifications and New brands developed under the firm's own research. Also, the major sources of "new product ideas? are said to be customers, scientists, salesmen and managements. Due to the limited size of our team and the early stage of the business, we had only one source for new product ideas. New product ideas came out from our own personal and business experience and intuition. Indeed, we were able to define major wants and problems that were not being fulfilled nor resolved through the offer of products currently available on the market. Finally we selected the product that was susceptible to experience the strongest commercial success.

Extraits

[...] B Why Do You Believe These Are Good Sources? The E-Receipt is a little USB/wireless electronic device that enables to keep a digital copy of your receipt. The process is as follows: Once a consumer has performed a purchased an item in a brick-and-mortar store, he just has to scan his receipt with our product to digitalize it. Once the receipt is digitalized, the receipt is then sent automatically to the E-Receipt's website to the customer's E-Receipt account as soon as it finds an available wireless network. [...]

[...] - The Canadian population is reaching a peak at 40-44 years old. This is the sign of an aging population. - The 0-24 population represents about 31% of the entire population and the growth rate of the population of Canada was of by 2006. This is a lot more than the growth rate of the European Countries. As an example, the growth rate of France in 2006 was of To conclude, there will be still people consuming in Canada during the next years although the age curve is raising a concern about the aging population in Canada. [...]

[...] A standard account will have the ability to hold 100 receipts. Additional space will be available for an additional fee. We will also sell accessories on our website to go along with the E-Receipt; examples of this would be a case to protect the e-receipt, a replacement warranty in case of damage etc. Appendix Question 1 - SOURCES OF PRODUCT IDEAS : - USAGE PROCESS OF THE E-RECEIPT DEVICE: - E-RECEIPT BUSINESS MODEL: QUESTION Table: Population growth rates in G7 nations 1990 to 1995 1990-95 Annual Growth rate % G-7 Country World 1.5 United States 1.0 Germany 0.6 France 0.6 United Kingdom 0.2 Japan 0.2 Italy 0.1 Canada (1991-96 Census) 1.1 ECONOMIC FORCES Source: http://strategis.ic.gc.ca/epic/internet/ineas- aes.nsf/vwapj/MEI200506f.pdf/$FILE/MEI200506f.pd DEMOGRAPHIC FORCES Bibliography Internet Resources Statistics Canada: www.statcan.ca The Conference Board of Canada “Economic Performance and Trends”: www.conferenceboard.ca/economics Ernst & Young: www.ey.com University of Alberta: www.uofaweb.ualberta.ca Deutsch Bank Research: www.dbresearch.com AC Nielsen Special Retail Report on the Canadian Consumer” http://ca.acnielsen.com/trends/documents/ACNielsenRCCPresentation.pdf Industrie Canada “Indicateurs Economiques Mensuels”: http://strategis.ic.gc.ca/epic/internet/ineas- aes.nsf/vwapj/MEI200506f.pdf/$FILE/MEI200506f.pd About website to Write a Marketing http://inventors.about.com/od/licensingmarketing/a/tutor_marketing.htm KnowThis website to Write a Marketing http://www.knowthis.com/general/marketplan.htm Quick Mba “Marketing Plan Outline”: http://www.quickmba.com/marketing/plan/ NetMBA Marketing Process”: http://www.netmba.com/marketing/process/ Quick MBA “PEST Analysis” http://www.quickmba.com/strategy/pest/ Canada Border Services Agency : http://www.cbsa- asfc.gc.ca/sme/stepbystep/export/menu-e.html Agence Pour la Création d´Entreprise: http://www.apce.com/index.php?rubrique_id=8&type_page=IH&tpl_id=58&ssrubriqu e_id=1160059 www.statcan.ca www.conferenceboard.ca/economics www.ey,com www.uofaweb.ualberta.ca www.dbresearch.com http://ca.acnielsen.com/trends/documents/ACNielsenRCCPresentation.pdf www.statcan.ca spending patterns in Canada http://www.groceryinnovations.com/ CANADIAN POPULATION HOME INTERNET ACCESS 72% EARLY ADOPTERS and INNOVATORS 16% LIVING IN URBAN AREA 80% RECEIPT DIGITALIZING WIRELESS TRANSMISSION OF THE RECEIPT WEBSITE STORAGE. [...]

[...] B - Place Our product will be available in office and electronic stores such as Bureau en Gros, Best Buy, Future Shop etc. The stores themselves will run promotions for the product. Consumers may also buy the product directly from our website with an additional shipping charge. We will also have the product available at many trade shows such as the annual, the Meat Convention held in Chicago every year and the car shows that are held in Montreal on a regular basis. [...]

[...] - Greater Consumer Confidence. - Declines in Energy Prices, which may have a positive effect on upper income consumers. Finally, this analysis is expecting consumer electronics to be the hottest category this year. The influence of economic forces on business is then evident; our business activity will be strongly relied to these trends and we may be victims of a recession: consumers would then stop nonessential purchases (clothing, shoes, jewelry, and consumer electronics) by then and the E-Receipt would become less essential then in the retail trade but would become even more important to industry and the business traveler given the lower costs of marinating and verifying travel expenses. [...]