My Pocket Knowledge: Business Plan

Résumé du document

Tech'up is considering to expand its business and its market through a new device that is going to revolutionize the information. This new device called "My pocket knowledge? which regroups different features and services with the aid of High Tech component such as Bluetooth and Wifi b/g/n. The aim of this product is to propose online data service wherever you're located thanks to the exponential development of hot spots all around the world. The launching of "my pocket knowledge? will need to develop the hardware and software to support the same and along with a website for product up gradation.

Extraits

[...] My pocket knowledge will find automatically the information the user is looking for. In our case, the user don't have to connect on such or such website to compare prices but have just to scan a bar code or a RFIF tag to receive the information he's looking for. Objectives We have multiple objectives in long term, but in short term we would like to expand the product in France. - We forecast units sold the first year o regular users o premium users - We forecast download of software from our platform In long term yrs) we would like to expand our activities to Europe starting by Germany and Spain Key to success - Good communication strategy - Partnership with distributions leaders and Google - Important budget in R&D to make the product simple and intuitive - Good distribution Channel - Efficient logistic system II Market Analysis Definition of the overall market Defining concretely the targeted market for my pocket knowledge is actually impossible as we'll be the first to introduce this kind of device in the market. [...]

[...] The distributors, guarantee us to promote my pocket knowledge in stores and to publish our product into their magazines. In another hand, it is important us for us to establish close relationships with distributors of content such as wikipedia or search engine as Google. We have already negotiated with them, the right and the license to use their services and their special applications such as Google map, in counterpart to putting in evidence their brands into our packaging and communications. [...]

[...] They desire to have a quick access to some data while they're doing shopping. They want a more direct solution that reduces their and constraints before doing some shopping. They're looking for a solution that permits them to make more impulsive purchases without the feeling that they've been swindled. The new trend, is that now, those customers desire to know every prices and compare every prices even for the more casual articles They want to verify by themselves if their trust into the store is justified or not by using a price comparison service. [...]

[...] Those actors are the ones that are strongly established in the price comparison market on the Internet. Their advantages are of course strong partnerships with distributors and manufacturers but also their name. We forecast that those competitors will need 1 to 2 years to develop their products, this is why we need to create a strong established name during this period by communications around our brand but also incentive and discounts on some strategical period. IV Marketing & Sales Product offered Tech'up will offer two kind of my pocket device: regular device with classical features with an internal memory of 512 Mo premium device with SD card reader and an internal hard drive (flash memory) of 4GB with full services on our website. [...]

[...] They target businessmen or people who love high technology. Their products permits to communicate, navigate on the web, send/ receive email These products costs between 340$ to 790$. They are also very complex to use for somebody that is not on the edge of technology. Competitive evaluation of product -Distinct competitive advantage - Price - Easy to use - Size - Service - RFID reader -Competitive weaknesses - Screen smaller - Limitation of the system - Less power of investment Future competitors Tech'up is forecasting that PDA manufacturers are going to improve their systems in order to make them easier to use. [...]