Le point de vente en marketing sensoriel

Thèmes abordés

Point de vente, marketing, sensoriel, consommation, ambiance

Résumé du document

Pourquoi investir dans le marketing sensoriel du point de vente ?

Extraits

[...] Notre apprentissage affectif influe sur notre perception des odeurs. Celle-ci est très variable d'une personne à l'autre. Mémorisation difficile mais plus résistance que d'autres souvenirs Les odeurs ont une forte dimension culturelle (difficile à transposer à l'étranger) L'exposition prolongée à un stimulus odorant le fait disparaître (processus d'adaptation) Odeurs désagréables provoquent la fuite, odeurs agréables améliorent la perception de produits peu ou mal perçus au départ (sans effet sur les produits bien perçus) Pas de preuve de l'efficacité sur les ventes (sauf en alimentaire) mais elles font rester les clients plus longtemps. [...]

[...] Concurrence d'Internet : pour mériter une visite, le magasin doit proposer plus d'expérience que le web, lequel devient le vecteur d'information privilégié (effet Waouah ) < number > Le consommateur recherche le « retainment » (Retail et entertainment) Faire les magasins est un loisir urbain gratuit. Les visiteurs recherchent des divertissements au travers de leurs visites dans les centres villes ou centres commerciaux. L'ambiance est un vecteur d'identité sociale : « je consomme ce que je suis et les lieux où j'achète ont également de l'importance pour dire qui je suis. » La consommation participe à la construction de la personnalité. Nécessité d'accorder des espaces à l'expérience au sein des magasins ou centres commerciaux. [...]

[...] Test auprès des employés et clients Implantation de l'ambiance créée en magasin et observation mois). Observation des comportements physiques Entretiens qualitatifs sur la perception de l'ambiance (attention à la résistance au changement) Evaluation des résultats financiers (post test) Etape cruciale, souvent bâclée : Détecter des problèmes liés à l'ambiance choisie (compréhension par les clients, adéquation à l'image, acceptation par le personnel (ex : odeur) Vérification de la cohérence de tous les éléments de l'ambiance Explication des raisons et objectifs du changement d'ambiance au personnel < number > 5. [...]

[...] Il doit être valorisé par la stimulation sensorielle (mise en lumière, matériaux, odeur, musique, ) Gestion du personnel : Le personnel doit connaître la thématique et partager ses valeurs si elle portent sur une culture spécifique (ex : sport, biens culturels, ) Nature de la participation des clients : Les clients choisissent de participer aux actions qu'ils considèrent comme authentiques et qui lui conviennent (d'où l'importance du ciblage) < number > Ambiance sonore Utilisée depuis les années 1920 pour créer du plaisir et mettre les clients de bonne humeur Provoque une recherche de souvenirs et évocations en mémoire à l'écoute d'une musique – études qualitatives sur les émotions véhiculées par la musique. Permet de connoter l'univers du magasin et son positionnement. [...]

[...] < number > Proposer au client des expériences originales http://www.prodimarques.com/sagas_marques/lanvin/img/oxygene.jpgEspace 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data:image/jpg;base64,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data:image/jpg;base64,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http://www.job.groupe-yvesrocher.com/medias/doc/evenements/images/03_03_2009_04_56_24_yves_rocher_c_est_bio_square_home_news.jpg < number > Pourquoi investir dans le marketing sensoriel du point de vente ? Contraintes commerciales de plus en plus fortes pour développer les réseaux. Nécessité de tirer le meilleur parti des emplacements existants. Arrivée de nouveaux concepts qui ont banalisé les concepts classiques en habillement en utilisant les codes du luxe (éclairage, couleurs matériaux, Changement de rythme des rénovations concept dure 5 ans) et des investissements élevés (760€ / m² en moyenne). [...]