Creating and launching a product

Résumé du document

What kind of product can be created originally? Is it an umbrella which can dry itself when it is no more in use? It will be small and compact in terms of size. This would make it practical and easy to carry. It can be found in different colors such as yellow, orange, pink, red, blue, green, grey, brown, black and so on...
However, what is the use of this umbrella? Further, after using it, it gets wet on our behalf. Because of its dampness, we cannot put it in our hand bag. It is useful to everyone and is an inexpensive item. The umbrella wets our shoes when we arrive under a shelter...

Extraits

[...] Creating and launching a product What kind of product can be original to create? An umbrella which can dry itself when it is no more used It would be small to be practical and easy to carry It can be found in each colors: yellow, orange, pink, red, blue, green, gray, brown, black . Why this umbrella? After using it, it is wet We cannot put it in our hand bag It is useful by everyone It is not expensive The umbrella wets our shoes when we arrive under a shelter . [...]

[...] The media used can be television, press and radio Our product is not yet known and famous. That is why we have to use media massively: the costs per umbrella would be round an euro The final price would be around 15 euros Growth I hope the sales would increase in a exponentiel way Our product can cover the market round 50% by 5 years Concurrency is huge But, competitors create and sell traditional umbrella Concurrency Concurrency is huge But, competitors create and sell traditional umbrellas Few competitors have innovative umbrellas They do not communicate massively: they lose customers . [...]

[...] How can we set up an organisation to sell this product? I will have to create a firm It will be a small company, a SME (Small and Medium Sizes Enterprise ) It will be a SARL which can be set up with funds of many persons: me, my parents, my friends Its value can be around euros If it misses money, we can ask for a loan to the bank The company The head office can be located in the suburbs of Paris The head office, the production unit and the warehouses would be concentrate in a unique place in order to solve problems quickly What kind of raw materials? [...]