Structure of french food service sector
Étude de marché - 69 pages - Brand management
France has a large and highly fragmented food service sector with many small to medium-sized players. During 2005, the French HRI food service sector served approximately 9,121 meals. Sales reached 72.93 billion Euros. The General food service sector picked up in 2005 after experiencing an almost...
French shop : La petite France
Étude de marché - 16 pages - Brand management
This document presents a unique business idea of running a French food shop in the city center of Edinburgh. The shop will sell French cheese, ham, wine and several French alcoholic products. It will be only a sale activity and no manufacturing is involved. The idea of this business is to sell...
The air flight market (2006)
Étude de marché - 5 pages - Brand management
The air flight market is one of the most popular markets in the world. Today, two firms dominate the aircraft market, Boeing and Airbus. The two companies could moreover represent the new economic opposition between the American and the European models. It appears that several major factors...
International Marketing: the Bergamote of Nancy (06/2006)
Étude de marché - 4 pages - Brand management
The use of the essential bergamot oil in Lorraine has gone up in the 19th century. The tradition reports that it was introduced in 'Nancy' by King Stanislas Leszcynski, as a perfume. Then 'Bergamote de Nancy' was born in 1850 due to the talent of Jean Frédéric Godefroy Lillich, a...
The case Derwent Valley Food Ltd
Étude de marché - 9 pages - Brand management
Local and strong partners will bring benefit to Derwent Valley Food Ltd, thanks to their skills and knowledge of the market, because each country has a specific market with specific needs and wants. A strong local partner is vital for the project's continued existence, but more and more...
Tobacco industry
Étude de marché - 14 pages - Brand management
Today, tobacco is the second major cause of death in the world. It is currently responsible for the death of one in ten adults worldwide (about 5 million deaths each year). If the current smoking pattern continues, it will cause about 10 million deaths each year by 2020. All companies of tobacco...
Packaging segment: Market analysis
Étude de marché - 7 pages - Brand management
There are two different points of view for the packaging aspect of the pharmaceutics market. On the one hand, we can consider that the aspect of the bottle or the container is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the medicines...
The music industry: industry analysis, the future of the paid content
Étude de marché - 15 pages - Brand management
Contents : Industry Analysis : flow chart, value chain, the vc2 matrix. Paid content : iTunes & Co, demand & deterrents. Future Scenario : tows matrix. Music industry: a complex system of product, information, and capital flows. Value chain: highly fragmented, thus high potential for...
