Market research: coffee market

Thèmes abordés

Coffee market, french coffee market, hot drink, consumption, filter coffee, expresso, domestic espresso machines

Résumé du document

Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends, powders,chocolate, etc) and non-alcoholic beverages, sales of roasted coffee,however, fell 1.1% in volume.

The circumstances of consumption remain traditionally, breakfast (79%) and after lunch (48%). Consumption patterns remain the majority filter coffee for the morning breakfast (± 50% of the moment of coffee consumption in France) and especially espresso for the rest of the day with, thanks to the pod, a high penetration of consumer form of espresso at home and work places. With a fleet of over one million machine, France has one of the most domestic espresso machines equipped with Germany.

Extraits

[...] It shows that only of 11-23 year-olds reported drinking coffee. We must wait 17 years for boys and 19 for girls to be more likely to drink coffeethat does not drink. In 11-13 years, they are less 30% report drinking coffee. Those who drink it, mix it with milk and consume it at home, at breakfast with their parents. Those who do not drink are more likely to think it's only for adults, some even claimthey are not allowed to drink. [...]

[...] In 2007 he sold a little over 5 million million coffee pod machines. Comparative single coffee machines, pay attention to the cost of a cup of coffee and the type of coffee (filter, mocha, espresso). The left column focuses on coffee standards (open, free), the right one on the coffee machines called proprietary (closed). Coffee Machines "Standards" The freedom to change. Thanks to competition among roasters, you have the choice, quality and prices. Machines "Owners" Only works with coffee capsule of one brand. No price competition. [...]

[...] The market share of the Senseo coffee market is in volume and in value. - pods "soft", that go in the machines like Senseo (which was the initiator of the coffee house). This preparation method allows for a coffee near a expresso. portioned coffee, Senseo touts the pod. A pod containing g of coffee packaged in an ordinary water filter. "It's the perfect mix "We identified 110 references on the pods Sens eo model" says Pascale Dubouis of at Philips. [...]

[...] But in this kind of activity, it will be necessary to add a space for thetasting, where consumers can enjoy a coffee from a rare. The freshness of coffee and "custom" will be for coffee lovers. Segments of coffee market in 2008. Mild Arabica coffee = Flavored coffee = The ehical and organic coffees = Character expected of a coffee by french consumers In view of these results, we can say that 64% of respondents expect most of it has a coffee flavor. Indeed expect the aroma and flavor of 27%. [...]

[...] Today tra nsfer to the consumption of Robusta and Arabica. * prefer decaf. * 20% is soluble coffee. * The main importers of coffee are Brazil followed by Cote d'Ivoire, Colombiaand Vietnam* 1500 cups of coffee are drunk every minute in France. (http://www.planetoscope.com/) In retail, the market share of pure Arabica is still increase from 65% in 1999 to nearly 70% in 2000. If one is interested in the retail market, it represents 80% of coffee sales in France, the soluble part then reaches approximately 26%. [...]