Market analysis of Cafe Creperie

Thèmes abordés

Crêperie, café crêpe, France, gaufre, galette de sarrazin, The Gourmandise, Nanjing, Chine, entreprenariat, business plan, SWOT

Résumé du document

Our business idea consists in creating a French cafe-creperie on one of the main streets of Nanjing. Nowadays, Nanjing is a big and fast-developing city, therefore it attracts more and more investors, foreign companies and, of course, foreigners. Our place will give the possibility for foreign people to fell themselves even for a minute as at home and for the Chinese people will give a chance to enjoy amazing atmosphere of France without leaving Nanjing. French music, cozy setting, friendly English-speaking personnel, unusual dishes and magic smell of crepes– all this is “Gourmandise”!

Our company's menu is mainly based on the particular French dish– Crepes (crepe). A crepe is a type of very thin pancake, usually made from wheat flour. The word is of French origin, deriving from the Latin crispa, meaning "curled." Crepes originated from Brittany, a region in the northwest of France, and their consumption is widespread in France and they are considered as a national dish, and they are also increasingly popular in North America and South America. In Brittany, crepes are traditionally served with cider.

Crepes are served with a variety of fillings, from the most simple with only sugar to flambeed crepes Suzette or elaborate savory fillings. Other provided dish is Galette. Crepe and Galette are very similar, but the last ones are made with Sarrazin (or buckwheat flour) and are crisper. Usually they are eaten salty, while the Crepe are made with white flour (“classic”) and eaten mainly with sweet additions.

Extraits

[...] with French symbols : photos of the Eiffel Tower/ Triumphe Arc/ Notre Dame de Paris/ Montmartre/ Champs-Elysées Keychain with Eiffel Tower Kitchen apron (signed by the famous baker Lenôtre) French cooking books Kitchen ware dedicated crêpes French wine (vin de Bordeaux et de Bourgogne) & Champagne Cider (sweet and dry) French jams Syrups (caramel, maple, plum ) Butter sea salt We also propose you to join our cooking courses in: Learning the art of crêpes Training oenology Because love is a passion for something that is shared. Team Gourmandise. Document's bibliography: Job allotment - Aicha SANOGO: ? Financial summary - Audrey MATTIROLI: ? Design and the description of place - Julien KERVELLA: ? Description of the menu and products to sell - Mariya LOSSEVA: ? [...]

[...] A fireplace give warmth, light and home feeling. The walls are colored red, that is a color of inspiration, love and energy. Just after entering our guests dip into the atmosphere of France listening to some romantic and soft French music, feeling the smell of crepes. We will try to do our best to make the clients feel like home: comfortable, warm and relaxing. Products and Services Our company's menu mainly based on the particular French dish Crepes (crêpe). A crêpe is a type of very thin pancake, usually made from wheat flour. [...]

[...] (lardons, pomme de terre, fromage, crème fraiche)-(bacon, potato, cheese, cream) CREPES Classique . (beurre, sucre)- (butter, sugar) Confiture . (fraise, abricot, myrtille, framboise, mûre)-(strawberry, apricot, blueberry, raspberry, blackberry) Lap'tite . (citron, sucre)- (lemon, sugar) Guadeloupe . (banane, beurre, chocolat, sucre)-(banana, butter, chocolate, sugar) Miam . (noix de coco, chocolat)-(coconut, chocolate) Antillaise . (ananas, caramel, glace vanille, chantilly)-(pineapple, caramel, vanilla ice cream, whipped) DESSERT Tiramisu / Tiramisu . Crème brûlée / Burnt cream . Cookies / Cookies . [...]

[...] After the Crêpe has finished cooking it somewhat resembles a really thin pancake. Common savory fillings for crêpes include: cheese, asparagus, ham, spinach, eggs, ratatouille, mushrooms, artichoke (in certain regions), and various meat products. When sweet, they can be eaten as dessert. They can be filled with various sweet toppings, often including Nutella spread, sugar (granulated or powdered), maple syrup, lemon juice, whipped cream, fruit spreads, custard, and sliced soft fruits or confiture Our menu Here are the main dishes of our menu also given in Appendix 4. [...]

[...] Brownies / Brownies . Banana split / Banana split . Tarte au citron / Lemon pie . Gâteau au chocolat / Chocolate cake . Mousse au chocolat / Chocolate mousse . Tarte aux fruits rouges / Tart red fruit . Salade de fruits / Fruit salad . DRINKS Eau / Still water . Eau gazeuse / Sparkling water . [...]