The air flight market (2006)

Résumé du document

The air flight market is one of the most popular markets in the world. Today, two firms dominate the aircraft market, Boeing and Airbus. The two companies could moreover represent the new economic opposition between the American and the European models. It appears that several major factors control this industry. A government is certainly the first element that commands over the development of its aircraft industry.

Extraits

[...] The case is the same one in all the areas of the world. However, today, Boeing has several technical centers throughout the world. Those correspond is in centers of subcontractor, evening in centers of talks. The goal of Boeing is thus now to be detached from the “American” image of the mark while utilizing people coming from other cultures. Thus, Boeing seeks throughout the world best competences to develop a project. This relates to the projects industrial but also marketing, commercial, management, innovating. [...]

[...] It appears clearly that the manufacturers of planes remain depend on the fluctuations of the market. This market varies according to events which are not controllable, and which can involve violent variations. Increase its market share How Boeing could increase its market share? This question requires including several factors: the market value, the airlines companies wills, the estimates of flows of passengers, the use of the means of transports (train, plane, car the prices of energies and the competitor strategy. [...]

[...] Air France, airline company French A since several years carried out this policy. The company created subsidiary companies in the great areas of the world. These subsidiary companies have autonomy in the decision-making of the marketing policies to apply, in the policy of establishment to be followed. The closer the company is to its customers, the better it is perceived by its customers, and the better it answers their wills. The best answer than Boeing can bring to its customers is a product which was developed for the whole world, by people of the whole world. [...]

[...] The difficulty in establishing a constant activity is complicated. However, the nature of air transport and the interactions which it creates does not make it possible to anticipate and ensure a linear activity. To achieve profit stability, Boeing must anticipate the request of the companies and anticipate the future modes of displacements. Initially, this must make it possible to ensure an adequate and powerful offer. In the second time, this must give the advisability to the company of ensuring a consequent investment on behalf of companies. [...]

[...] Moreover, this policy makes it possible to reduce the costs of the company while going to seek suppliers and competences in countries where the labor is less expensive. That makes it possible Boeing to adjust its competitiveness with that of Airbus. Conclusion Boeing enters today in a period where a window of hope could be open. Airbus lives a complicated period with the deceleration of the A380 project. Boeing which has followed for several years a policy of reduction of the costs, reorganization of its processes and its operating mode creates finally new planes which answer a future need for the airline companies and the market. [...]