To Develop a Algae-Based Product

Résumé du document

The goal of this project is to develop a bio-based product thanks to the recent improvements done in the processes of chemical molecule extraction from biomass. This expanding sector is quite thriving and opportunities are wide-open. Norman SMEs are obviously privileged in our study. The key direction is to explore this emerging «green» markets and to determine a bio- based product that it is likely to be exported to the United States.

Bearing that in mind, the product development has been performed in three steps:
- the biomass' uses (from corn, soybean, algae and so on.)
- the exploration of the different possibilities offered by bio-refineries and the new chemical molecule extraction processes.
- looked for a non-food and non-biofuel product.
A business-trip in the United-States is the only way to confirm our technical and commercial assumptions. During this business trip, the team is visiting strategic places and reporting on the actual feasibility of our project.

Firstly, we have tried to get an overview of what the green-business is, by determining the key players, the main common bio-based products and the possibilities offered by scientific improvements.
Secondly, we have taken into consideration which bio-mass could be used for a manufactured item. We have understandably chosen to set cereals and soya aside to only focus ourselves on algae. This latter indeed offers a bunch of opportunities in terms of innovation, development and marketing.The algae's features are subjectively more promising than cereals and soya does. Our decision has been based upon the following information.

Many research have lately demonstrated that the alternative use of grains, to make bio- fuels, might generate rough consequences. This green backlash may have an important impact on the worldwide food industry. It will dramatically shatter the cereals' global markets by soaring crop's prices. This price's volatility makes it uncertain and the project will be jeopardized.

In addition, most of the soya crops are tilled in the United States. An American challenger will be more competitive than Norman firms because of their experience and cheaper costs. Moreover, this raw material is scarcely used. Thousands and thousands of algae have been listed so far and few of them are tapped. As everyone agrees that each type of algae has inherent properties (or therapeutic virtues), the research and development programs are endless.

Extracting particular molecules from algae is extremely technical and few French firms are specialized in this field. After having interviewed some scientists and fully understood the whole process, we have commonly decided to focus ourselves on the most promising molecules.

The cosmetic branch has seemed to be the most expanding sector for our project. For instance, Shiseido which is a worldwide leader in the high quality cosmetic's market uses algae to develop its most efficient sideline. A high added-value product, displaying the “made in France”, are the best guarantees to create a successful item. The sector of high-quality suntan cream has been untapped up to now. We saw the opportunity to penetrate this market.

Extraits

[...] PINOT Algae-based sunscreen Exhibit 6 Our American contacts - Part 2 - Gestion de projet 2009/ M. GODIN S. PITEL, J. NOIRÉ, J. HUGUET, J. ANTOINE, R. MACCZAK, A. PINOT Algae-based sunscreen Exhibit 6 Our American contacts - Part 3 - Gestion de projet 2009/ M. GODIN S. PITEL, J. NOIRÉ, J. HUGUET, J. ANTOINE, R. MACCZAK, A. PINOT TEAM A Romain Macczak Arrival Arrival Alexandre Pinot Jacques Noiré - Jérome Antoine TEAM B TEAM C Samuel Pitel - Julien Huguet Arrival Gestion de projet 2009/2010 Worldwide Cosmetics - Hollywood Solazyme - San Francisco Envidia Cosmetics - Hollywood Body Essential - Long Beach Cameo Cosmetics - Arcadia Sven Dsen's Marine - Alameda Magic Venture Capital - Palo Alto Silicon Valley Office - Menlo Park Trip to Gig Harbor The Ships Store - Marina del Rey AM 07-14-2010 PM Exhibit 7 Trip agenda AM Chambre de Commerce FrancoAméricaine en Nouvelle Angleterre Boston 07-15-2010 PM Bain Capital Venture - Boston AM Trip to Greenfield 07-16-2010 PM Organic Trade Association - Greenfield Algae-based sunscreen 41 PBA Symposium - Las Vegas Trip to Las Vegas PBA Sympsium - Las Vegas Trip back to Los Angeles Departure Departure AM Trip to Westport 07-17-2010 PM Oak Investment Partners - Westport AM Trip to Washington D.C. [...]

[...] this book is actually a real «cookbook» of the composition and formulation of cosmetic products. book that lists in detail the production of cosmetics: pharmaceutical development (pre-production studies, manufacturing processes, manufacturing equipment and packaging, pharmaceutical controls . ) -Finally, a book on the pharmaceutical industry and its activities in South Normandy. Then, about the costs: Indeed, in cosmetics, the finished product (ie the substance itself) represents only a small part of the final cost (he gave us an example of price ranged between and 10 /Kg for a finished cream), Packaging and marketing representing the most important expenditures. [...]

[...] PINOT Algae-based sunscreen Jacques Noire 4 bis rue de la salle des fêtes 14480 Lantheuil (France) 0033663xxxx Profile •French international business graduate specialized in sales and marketing •Hard-worker, eager to succeed in an ethical way •Looking for responsibilities and contacts with customers •Quick learner who can rapidly adapt his-self in different working environment Professional Experience Sales & Marketing •Business developer, Cosmeliss, Caen, France months Development of a company-owned cosmetic brand according to the French market needs Prospecting for customers and developing a distribution strategy •Sales assistant, Millets Leisure, Exeter, England months Integrating an established team in a foreign environment Greeting customers, determining and answering their needs in outdoor equipment Making the products look great to boost the sales •Market study, IT Caen, France months Part of a six-member team of which I successfully took the leadership Conduct a six month market research on coaching and deliver a conclusion report to the professional customer Restoration •Waiter, various restaurants, France and Ireland, from 2005 to months Serving all kind of customers by adapting to their personality Working under pressure as a team-player Education •Master of International Affairs, IAE Caen, France Specialization in American business One semester in Nagoya University of foreign studies, Japan Honors graduate •Bachelor of International Business, IT Carlow, Ireland Specialization in cross-cultural management Studying in an international environment Honors Graduate Gestion de projet 2009/ M. GODIN S. PITEL, J. NOIRÉ, J. HUGUET, J. ANTOINE, R. MACCZAK, A. [...]

[...] Mail: www.algalbiomass.org Website created by the Institute for Environmental Research and Education (IERE) for a conference which is held annually by the American Center for Life Cycle Assessment. Environmental life cycle professionals, industry, government, and NGO's come together to discuss life cycle approaches to sustainability, both from a technical and from a practical viewpoint. Contact: Rita Schenck Executive Director of IERE, P.O. Box 2449 Vashon, WA 98070-2449, tel:[phone] www.lcacenter.org National Renewable Energy laboratory Contact: Washington, D.C. Office Gestion de projet 2009/ M. GODIN S. PITEL, J. NOIRÉ, J. HUGUET, J. ANTOINE, R. MACCZAK, A. PINOT Algae-based sunscreen National Renewable Energy Laboratory 901 D. [...]

[...] Several SME specialized in organic sunscreen cream are leader in niches and pharmaceutical groups are developing new formulations which propose a medical guarantee. In View of these information we rate the competitive rivalry to 4/5. Bargaining power of suppliers: Formulating a screen care requires various steps from the cultivation of the biomass to its transformation. Multinationals can produce all internal but not us. We have to look for suppliers in each steps and bio refinery for cosmetics are not numerous thus the power of suppliers is quite large. [...]