Asta coffee study on the French market

Thèmes abordés

Boissons, Asta coffee study, french market, publicity, placement, Sahara coffee, coffee sector, target group, price, data collection, sampling, North African consumers, retailing, qualitative research, store check, quantitative study

Résumé du document

Sahara coffee leader in the import of green coffee Sahara cafes created in June 1998 its unit located in Casablanca in Morocco, which integrates the entire production cycle for the quality and efficiency of over 10,000 tons. Sahara coffee has an equipment of 6 modern roasters, which allows it to make a production of 5 tons per hour. The technology of roasting by levitation of the coffee beans in a flow of air heated to 200C is present in all the apparatuses, for the elaboration of a great coffee, as well as the roasting is entrusted only to real experts of great experience, and subjected to controls allowing to assure the conditioning of the perfect coffees.

Extraits

[...] - Sahara coffee has an equipment of 6 modern roasters, which allows it to make a production of 5 tons per hour. The technology of roasting by levitation of the coffee beans in a flow of air heated to 200 ° C is present in all the apparatuses, for the elaboration of a great coffee, as well as the roasting is entrusted only to real experts of great experience, and subjected to controls allowing to assure the conditioning of the perfect coffees. [...]

[...] or do you prefer retail or supermarket shopping? Do you prefer to consume your coffee in the house or in a café-bar? is the price of coffee an essential criterion? Second group of French consumers resident in France: Estimated question : Have you ever tried a spicy coffee? What do you think of a spice coffee of Moroccan origin? Is the mix and concentration of spices an essential criterion for making the purchase? Can the outside packaging design influence the purchase? [...]

[...] Café marocain aux épices / Ramadan 2016 · Aux délices du palais. [online] Aux délices du palais. Available at: https://www.auxdelicesdupalais.net/cafe-marocain-aux-epicesramadan- 2016.html [Accessed 17 Jan. 2019] Blog MaxiCoffee. (2019). Café épicé : lequel choisir [online] Available at: https://www.maxicoffee.com/blog/cafe-aux-notes-epicees-lequel-choisir/ [Accessed 17 Jan. 2019] Infos migrations : n° 15 (Breem Y « Les descendants d'immigrés », 2010), n° 2 (Collet B. [...]

[...] Conclusion - In this project, I tried to analyze the characteristics of the French market as well as the targeted consumer behavior in this market. - The French market is a market filled with opportunities, and especially in the coffee and spices sector, North African consumers are already drinkers with either tea or coffee because it is part of their parent culture. consumers from French origins are also great coffee drinkers and spice drinkers, which means that they will have no trouble trying the spicy coffee product. [...]

[...] Epiceries maghrébines à Paris. [online] Available at: https://harissa.com/news/article/epiceries-maghr%C3%A9bines-%C3%A0-paris [Accessed 19 Jan. 2019] A Vos Assiettes Recettes de cuisine illustrées. (2017). Épices Max Daumin : la nouvelle marque d'épices Made in France - A Vos Assiettes Recettes de cuisine illustrées. [online] Available at: https://www.avosassiettes.fr/epices-max-daumin-la-nouvelle-marque-depices- made-in-france/ [Accessed 19 Jan. 2019]. [...]