World Curio-Sity Ltd: Individual Case Study

Résumé du document

This document is designed to provide some outlines that will be used for marketing our products in the French market. This plan will also include a market analysis and a SWOT analysis for the target market. It will provide a detailed summary of the target market, the cultural perspectives, economic growth, investment opportunities and government regulations. The main ambitions for this business plan will be as follows:
To conduct an analysis of France in terms of market prospects for World's Curio-Sity Ltd..
To identify our strengths, opportunities, threats and weaknesses as we prepare to go global.
The development of strategy targeted at improving business in the French markets.
Examining promotional opportunities, target markets and market forces.
Building a forecast plan, that will guide the company as it prepares to enter the French market.
It is the anticipation of World Curio-Sity Ltd that this business plan will improve the organizational effectiveness and the potential growth as it plans to enter the French market.
Product summary: World Curio-Sity ltd started recently as an idea, with friends who studied together at high school and had origins in Africa. Together we realized that it was possible for African tradition curios and artifacts, which fetched good business in the Australian market, to be sold there.

Extraits

[...] World Curio- Sity ltd can therefore manufacture their products in the main country and export them directly to France. The advantages for this method are that the production is home based so less risky, giving an opportunity to learn markets abroad and therefore potential risks of operating abroad are lessened. The only disadvantage of this method is that the company is at the mercy of unscrupulous agents who make more profit than the company itself. (Steven, 2002) Overseas office This method of international entry does not require that the company invests in production facilities in the country so it is cheaper. [...]

[...] There are different kinds of brands that can be applied by World Curio-Sity Ltd. These are: economy brands, premium brands, licensing brands and fighting brands (Lee and Carter, 2005) 7.0 Recommendations Nowadays, it is possible to use e-business through the internet for distribution purposes especially when dealing with international businesses. Digital strategies are changing the way distribution channels for companies are established and therefore World Curio-Sity ltd is able to use the hi-tech communication channels to monitor progresses in France Implementation The first thing we shall do is to distribute a flyer that will announce the grand opening and launch of the company's shop in the city. [...]

[...] The company can subcontract services from one company to be able to ease expenditures. On the other hand, licensing is not a standard document but depends on the parties involved; it can change in terms of how it is structured. It is a document to show the commitment of each and every member of the party. Both franchise and licenses are legal vehicles which are used to conduct businesses among different parties hence able to protect themselves from the any legal suits or disagreements. [...]

[...] The country is well known for its diverse but strict cultural understanding for food, religion, family beliefs, and lifestyles among others. Forces within the society such as religion, family, social structure and education may impact positively or negatively the way this company will market its products. Social factors affect our attitude, opinions and interests on the way we view products from certain companies. Given that this is a culturally related product, a lot will need to be done on culture and more emphasis on cultural importance especially artifacts and regalia from other countries Technological factors Technological factors are another key factor to be put in consideration before going global. [...]

[...] World Curio-Sity Ltd: Individual Case Study Executive summary This plan is designed to provide some outline that will be used for marketing our products in the French market. This plan will also include a market analysis and a SWOT analysis for the target market. It will provide a detailed summary of the target market, the cultural perspectives, economic growth, investment opportunities and government regulations. The main ambitions for this business plan will be: To conduct an analysis of France in terms of market prospects for World's Curio-Sity Ltd. [...]