Testing if the magic ingredient works from Corporate News: Activia

Résumé du document

In this document, we analyze the group Danone, and especially about Activia, which is one of the famous brands of the company. We outline the time line of Danone Company and then explain the concept of Activia products. We also see any possible effects of the yogurts of Activia. As part of this analysis, we focus on the article "Testing if the magic ingredient works", which describes the results and the limits of health food. There are many ingredients that claim to be magical that are widely available in supermarkets. These magic ingredients promise the consumers some good effects for health. We analyze if Activia's yogurt do possess the good effects, or if it is just a marketing strategy to attract more consumers.

Extraits

[...] The range add new flavors such as lemon, manga, variegated and cherry. The range Activia fat free has the same characteristic with the range «Activia» but the particularity is the notion «fat free». It is important to precise that products are made without sweeteners. - Activia fiber: Fisheries and grain / red fruits and cereals / muesli and apple walnut / Strawberries Kiwi and cereals / grains and Vanilla / Apple and muesli fat free / red fruits and cereals fat free. [...]

[...] Moreover, this years, Danone is enjoying is anniversary and he is celebrating its 90 years with promotion to deliver pleasure and excitement in his relationship with consumers. Then, an important of the group strategy is also «always innovate». The last one is Activia in little bottles to have all the time in the pocket. This is the same concept as «Actimel». The communication The communication of the yoghourt is an important part of the strategy. Activia communicate many media around the world such as Posters, Subway, magazines, TV show, internet. [...]

[...] Not being able all to quote them, I decided to concentrate me on yogurts. 1937: the yogurt with the Dany fruits is put on sale. 1953: Danone Fruity, the first yogurt aromatized with the extracts naturalness of fruits. Later, one will add to it pieces of fruits and the product will be called Danone with the Fruits. 1963: Velouté Nature is the first brewed yogurt of Danone. It is always on sale today 1964: launching of Taillefine Gervais more known today under the name of Taillefine. [...]

[...] It will be also the occasion to taste the Origines range. The inscriptions that occurs by here . II / Facts and figures of Danone A / A world leader In 2008, Danone carries out an organic growth of and proves thus that its model of growth is really tested. With a progression of the operating margin for the 14th consecutive year, the world positions of the group are reinforced: 1 world of the fresh dairy products, 2 of bottled water, of the infantile nutrition and 1 European of the medical nutrition. [...]

[...] Product are retail in the whole world, where the Danon group is present. It mean that the brand Activia is present on the five continents. In France, Yoghourt are retail in almost all retailer such as: Carrefour, Lelcerc, Auchan, Casino, Super Intermarchés, G 20, Champion, System Cora. Products are not sale in the hard-discounter retailer. Then, we can say that Yoghourt Activia are sales by or 12 jars of 125 grams, depend of perfumes. Moreover, yoghourt are sales between to for 4 jars. the price depends of perfume and the type. [...]