Sponsorship & event marketing: Omega

Résumé du document

Omega is one of the most luxurious brands with respect to watches. This brand is a part of swatch international group. For over 160 years Omega dominates the watch market premium precision. Today it is still the only one who can make a marine watch with a chronometer. No other watch has the best reputations in the timing. It is the world leader in the field of sports timing. Indeed Omega has been responsible in any part timing for the Olympic Games of 1932. So we will study the reasons for this partnership between Omega and the London Olympics in 2012.

Primary Objective of the sponsorship arrangement for the sponsorship entities: The main objective of the partnership between the London 2012 Olympic Games and Olympic Committee (IOC) is the timing of sports. This timing is valid for both the Winter Olympics than the Summer Olympic Games and especially those in London in our case. The partnership also gives a mission to Omega, processing, display results and data transmission sites to the international media. Since the previous agreement dated July 16, 2010, it is also noted that Omega must provide the services that it provides identical to those for the Olympic Summer and Winter Paralympics Games.

Extraits

[...] Conclusion Omega is a brand which has imposed itself and keeps master of his art for 80 years now Omega has continued to sponsor the Olympics and the contract was signed until at least 2020. The action of a long-term partnership gives credibility has brand and everybody recognize. Now when Omega moves to the Olympics, more than 400 tons of timing material, about 350 people and hundreds of volunteers, and it's not going to stop both Omega is reaffirms every year interest in the sport. A very good partner who sponsors other big sporting events such as sailing races which can give a picture of an innovative and quality company. [...]

[...] Indeed it will in years that sponsor has not been replaced within the IOC. This shows that Omega has evolved over time to respond to needs of society. Since 1932, the Olympics has offered Omega a unique and ideal platform for the diffusion of a positive image of the brand from the accuracy, quality and innovation in a prestigious environment. However, since we are in a consumer society, it would be for Omega to associate its image with an approach to the environment. [...]

[...] Omega Technicians are reached as quickly as possible to rehabilitate but the image of the manufacturer to take a shot. For who can be on such a bug cannot occur during a race? To catch up Omega has set up a countdown on the internet which can be downloaded and used on the computer screen. We can also be noted that on the occasion of London Olympic Games, Omega made a reprint of a famous model of the brand to be stamped on the back London 2012. [...]

[...] Sponsorship & event marketing: Omega Introduction: Omega is a brand of watch since a lot of years. This brand is a part of swatch international groupe. For over 160 years Omega dominates the watch market premium precision. Today it is still the only one who can make a marine watch with a chronometer which be certified. No other watch has the best reputations in the timing. It is the world leader in the field of sports timing. Indeed Omega is responsible in any part timing for the Olympic Games of 1932. [...]

[...] The partnership also gives a mission to Omega, processing, display results and data transmission sites to the international media. Since the previous agreement dated July it is also noted that Omega must provide the services that it provides identical to those for the Olympic Summer and Winter Paralympics Games. But it was already informally. Critical assessment of the effectiveness of the promotion to date of their link with the Olympics Omega is a brand of luxury watch, customer research so that it does not really need to watch the Olympics to look to purchase a prestigious watch .But it's also for this reason that Omega would like to continue alongside IOC because beyond the prestigious image, the brand wants to show to the world its advanced technology in terms of timing. [...]