Projet commercial : Bon Appétit

Résumé du document

Notre compagnie offrira à ses consommateurs une chaîne de magasins qui importera et distribuera des produits français à Londres au Royaume-Uni.
Nous achèterons ces produits en France, organiserons le transport et la distribution dans nos magasins. Ce seront des produits alimentaires de différents types tels que du pain, du fromage, des yaourts, du vin, etc.
Notre objectif est d'offrir une alternative aux Londoniens ou aux expatriés vivant à Londres et qui veulent acheter des produits français, mais pas seulement des produits de luxe.
Aujourd'hui, seul un petit nombre de boutiques offre ce genre de produits mais les prix sont élevés et le choix limité.

Extraits

[...] Our company will be making profits. The five first years we four shared 50% of the profits. That made 12,5% for each of us. The 50% left were used to new future development. When new investors will come in our business, instead of the CEO of our company will get so the total of our shares will be up to 52,5%. The rest will be shared between future investments or redistribution to investors depending on the amount of shares. We will keep that way all power of decision because maximum 47,5% will be sold to new shareholders. [...]

[...] Our business allows us to use such strategy as we do not need research and development, market test, licences, etc We will only distribute French products in another country. We want to open our fist shop in January 2007. Our goal is to use the profits generated to open a next store within the first year in a different area of London. Then we have planned on opening two other shops the next year. We will also be starting a home delivery service during our expansion. Every opening will come with a strong media campaign. [...]

[...] However, limited liability companies are taxed at corporate rates, and dividends to shareholders are further taxed. In 2002, the UK legislated limited liability partnerships into existence, which more closely proximate LLCs in the USA. Member partners are taxed at the partner level, yet the LLP provides limited liability for the member partners. Advantages / Disadvantages Capital structure To start the business we need a total amount of therefore, we have decided that we needed investors, in addition to our own contribution, in order to achieve our enterprise. [...]

[...] The number of potential customers is growing and the tendency is not slowing, on the contrary. Therefore, this market is expending and its future appears positive for new entrepreneurs. The Target Out clients will be of two different types: French expatriates and Londoners. They are men and women, young executives, with medium to high incomes, living in couples with no children yet. The competitors The specific market on which we want to enter is not mature yet. There are already major competitors of two types: shops and Internet websites Markets The most famous one is the Borough market just in front of the London Bridge. [...]

[...] Capital structure ( Juridical structure: Limited Liability Company For our company, we have chosen the Limited Liability Company form because of its advantages and the protection it could assure us as managers. Description LLC offers limited liability to its owners. In that respect, it is similar to a corporation, and is often a more flexible form of ownership, especially suitable for smaller companies with a limited number of owners. The responsibility for shareholders and partners is limited to their contribution in the capital. [...]