The full cooked breakfast : As simple as a wish? (Presentation of a finalized project by three motivated partners

Résumé du document

We are going to present our new company and the product we are expecting to develop is the 'Full Cooked Breakfast'. This product belongs to our company that we have just created, 'Top-Wave'. We are three young people specializing in marketing engineering, food sciences and trade. We thought the idea of the 'Full Cooked Breakfast' together. All of us studied on the US territory and we do know the American habits. We are convinced that this innovation will match the trendy American way of life, that is to say, simplicity, elegance and functionality. To begin with, part one gives a quick presentation of the three partners and the company. Then, you will have an outline of their background and their professional experiences. In this part, you're going to discover the machine and its design: first you will find the drawing and then, you will find a detailed description of it's several functions. You will keep going on to discover the product by finding out the product line, and the manufacturers we contacted and with whom the product could be made. To sum up with part one, you will find a presentation of our finances and a clear balance sheet. After the machine description in part one, you will discover our marketing strategy in part two. We elaborated this strategy with accuracy, all of us believe that a good marketing study is a good way to attain success.

Extraits

[...] Here are some significant figures that we raised: For the machines facilitating the food and drink preparations the figure of affair on the US territory was more than 65 billions USD (United States Dollars) for 2007. Nespresso who is a leader on this type of market made a figure of affair in 3 billions USD. The American market of dietary robots should follow a growth. It allowed us to make an idea of the price, the functions of the robots and the economic context in which the sector evolves: that of machines facilitating the cooking and the food preparations. Interviews of experts The interviews of experts were essential in the elaboration of this project. [...]

[...] The full cooked breakfast : As simple as a wish (Presentation of a finalized project by three motivated partners) Part A Introduction In this part A we are going to present our new company and the product we are expecting to develop: THE FULL COOKED BREAKFAST This product belongs to our company that we have just created: Top-Wave. We are three young specialized marketing engineering, food sciences and trade. We thought the idea of the “Full Cooked Breakfast” together. All of us studied on the US territory and we do know the American habits. [...]

[...] Adverts: show room in the point of sale, leaflets (which announces the showroom), posters Public relations: Mrs VITT is the relationship manager Direct marketing: Direct mail The media: broadcast radio, magazine, the Internet (ads and links on several websites) These ways are very effective to reach as much customers as possible. Special promotion: -much designed packaging; our machine has been designed by James Taylor. recipes manual is offered to encourage the consumers to use the machine Quantitative study on the Full Cooked Breakfast The quantitative study is going to be a response to the objectives we decided. Those objectives are going to be the foundation of the enquiry. For this, we need to answer to essential questions: which will be the sampling plan (age, sex, habits . ? [...]

[...] This target desires something able to help them while being beautiful, I explain: this generation in kind of lazy but that generation still loves good stuff! So if those people can have a sweet breakfast like they used to have when cooked during their childhood, they would be glad! The English breakfast definitely belongs to the American culture. Not a single American would say no to a couple of warm pancakes in the morning, before leaving the house! The highlight is reached when the machine looks like something modern and something expensive. [...]

[...] Then, we will decide of the objectives that we will study. After the information collect, we will validate the first objectives. We will keep going to study the project with the quantitative part where a survey will be the main subject. To sum up with the description of the machine (part we conclude that this market could be a carrier market. Even if the machine which makes pancake doesn't exist yet, the market of dietary robots is changing. Because the design has been a lot improved and because producers have given a classy and a compact look to their machines, consumers are satisfy. [...]