DKNY (Donna Karan New York) Global Marketing Plan

Résumé du document

The Company DKNY is considering launching its new perfume "Delicious Night" in France. DKNY has already successfully launched the perfume in USA, Canada, and United Kingdom. The company is now planning to launch its product in other high-growth markets such as France, Italy, and Germany. This report is the Marketing plan for the launch of DKNY Delicious Night in France.

Extraits

[...] (World Bank, 2007) France has worked to strengthen the global economic and political influence of the EU. The annual report of 2007 shows an amount of $24,696 million spent by France for foreign aid to countries in Central and South America, Asia, Africa, and Eastern Europe. French-US relations are active and cordial with only negative influences being the different Israeli-Palestinian conflict stance and the Iraq War disapproval by France. According to the graphs of US foreign aid for 2006 from globalissues.org, the US has spent $ million to aid France's economy. [...]

[...] France, along with other governments, expressed concern that living conditions in Iraq were deteriorating, and sought to lift international sanctions against the Hussein regime. In fall 2002, after some hesitation, France backed the U.S. effort to reinstate U.N. weapons inspections. (Gallis, 2006) In February 2003, the Bush Administration asked that NATO begin planning to provide Turkey with defensive systems in the event of an attack by Iraq in an impending conflict. France, and several other allies, wished instead to continue U.N. weapons of mass destruction inspections in Iraq. France, Germany, and Belgium, objected in the North Atlantic Council NATO's supreme political body. [...]

[...] If you do not speak French, an apology for not knowing their language may aid in developing a relationship. It is always a good idea to learn a few key phrases, since it demonstrates an interest in a long-term relationship. The way a French person communicates is often predicated by their social status, education level, and which part of the country they were rose. In business, the French often appear extremely direct because they are not afraid of asking probing questions. [...]

[...] The amount of trade growth gives hope for a very strong future in this industry. And strong relations combined with very few trade barriers indicate that there is not very much to hinder the trade possibilities between the two countries. Financial Analysis Euro Currency and its exchange rate vs. the US Dollar Currency used in France is the euro. According to the history of the European Union found on the official EU website, www.europa.eu, France is one of the six founder states of the beginnings of the EU, with a treaty to manage their heavy industries from April with the stability of the European states in mind in post-war torn Europe. [...]

[...] Company and Product Selection DKNY, Donna Karan from New York is a company created in 1984 by Donna Karan, a fashion designer. The brand is specialized in fashion apparel for Men, Women and kids. The brand name is composed of the fashion designer's name and the name of the city of New York, as the company wants to offer to its customer's product that include York” spirit of fashion in their style. Since few years now, the brand is entering the cosmetic market like most of the other brands in the Fashion Industry. [...]