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Études de cas en brand management 421 à 450

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07 Mars 2008
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Final Strategic Analysis Report BIC

Étude de cas - 39 pages - Brand management

BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than 3,200,000...

05 Mars 2008
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Brasserie Duyck

Étude de cas - 4 pages - Brand management

This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local breweries that try to survive at the end of the 20th...

05 Mars 2008
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Wilkinson sword intuition

Étude de cas - 12 pages - Brand management

Every woman old enough to remove hair knows the Wilkinson Sword Intuition. It is a product which has been launched on the women shaver market because it is a market which is strongly expanding nowadays and represents potential profits for producers: it became as competitive as the masculine...

05 Mars 2008
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International Marketing McDonald's and its strategy for success

Étude de cas - 20 pages - Brand management

With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...

04 Mars 2008
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Report and recommendations: Cathay Pacific

Étude de cas - 7 pages - Brand management

The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative problem-solving, informative and promise rewards for...

02 Mars 2008
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How to promote a new form of selling books for the EFE Company?

Étude de cas - 14 pages - Brand management

With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all, we have to understand why...

02 Mars 2008
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Rohm and Haas: Kathon MWX

Étude de cas - 5 pages - Brand management

Since the conception of its new product Kathon MWX, Rohm and Haas has been failing to place it successfully in the market and achieving target sales. Being familiar to a marketing strategy appropriate for large industrial buyers, the company has tried to push its new product through this same...

28 févr. 2008
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Segway France

Étude de cas - 13 pages - Brand management

What price would be considered as acceptable for potential buyers to buy a Segway? The population used for the survey is homogeneous. We can define a major tendency in their habits, they use all means of transportation other than walking, they mainly travel 15 minutes to 1 hour every day, they...

28 févr. 2008
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British Petroleum (BP): Case study

Étude de cas - 13 pages - Brand management

What was BP's overall strategy with respect to organizational processes since Horton's appointment as CEO, and through Simon's term? Did this strategy focus on people management and, if yes, in what way? Was it successful or unsuccessful? How? On June 1992, Robert Horton, Chairman and...

27 févr. 2008
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McDonald's commitment to their communities

Étude de cas - 7 pages - Brand management

McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per day over the...

26 févr. 2008
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Brand management of Innocent Drinks

Étude de cas - 5 pages - Brand management

“Involving ‘yes' and ‘no' bins at a festival” (Growing business: 2007) (1) It's the way that Richard Reed, Adam Balon, Jon Wright started their business in 1998 just after their course in Cambridge University got over. Innocent was designed to be a 100% natural brand,...

22 févr. 2008
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Airboard's marketing plan

Étude de cas - 20 pages - Brand management

When a company wants to launch a new product, the first step for it is to know if this product is available and adapted for a market. In order to know it, a company has to realize a marketing plan which includes all the necessary data to know if the product will have success in the market. A...

19 févr. 2008
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Marketing plan: Roquefort Papillon

Étude de cas - 30 pages - Brand management

Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with its sales figures. This product will be a dairy...

18 févr. 2008
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Coastal Pipe Company

Étude de cas - 8 pages - Brand management

Coastal Pipe Company is a division of the Arnol Corporation. The firm is facing hard times, and Alan Buford, manager of the corporation has had to come up with a specific marketing strategy plan to stop the losses. At present, the company is experiencing several losses. Our task is to help Sir...

18 févr. 2008
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Telepizza

Étude de cas - 3 pages - Brand management

TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? Telepizza has an almost obsessive commitment to growth. At the moment, they have three possibilities,...

17 févr. 2008
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Harley-Davidson

Étude de cas - 9 pages - Brand management

The Harley-Davidson brand was created in 1903 by William S. Harley and the Davidson brothers. At the beginning, Harley-Davidson was built to be race motorcycles. As soon as 1907, the brand won several races, which allowed for the recognition from both professionals and customers. Harley-Davidson...

16 févr. 2008
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Eastman Kodak case

Étude de cas - 4 pages - Brand management

Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. Even though Kodak began the digital imaging revolution in 1974, with the first “electronic hand held still camera”, it made a late entry into the space, losing out to Japanese...

09 févr. 2008
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Marketing plan: Manix

Étude de cas - 9 pages - Brand management

Manix competes on the condoms market, which is composed of two important brands: Durex and Manix itself. Durex is the market leader with 35% of market share and Manix follows it with 26%: their competition is based on branding (advertising campaigns based on sponsorship) and innovation in order...

09 févr. 2008
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Coach: introduction of an American leather goods producer to the French market

Étude de cas - 10 pages - Brand management

Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price companies have entered a...

18 Janv. 2008
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Heineken premium light

Étude de cas - 12 pages - Brand management

Dark, blond or red, there is beer for all tastes. Every year all over the world the beer market generates billions of Euros in turnover. There are six international players who are sharing this market. InBev is the result of the merger of the Belgian brewery "Interbrew" and the Brazilian brewery...

10 Janv. 2008
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Contrex - Marketing plan

Étude de cas - 4 pages - Brand management

Contrex is calorie free and offers a convenient and natural source of minerals. Calcium, magnesium and other minerals give Contrex its unique taste. It mitigates deficiencies of an unbalanced food. It is also good for pregnant women thanks to its important content rock salt. Finally, it permits a...

02 Janv. 2008
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M&M's, the "funniest" strategy

Étude de cas - 19 pages - Brand management

What famous chocolate does a person who likes cinema, NASCAR races and has a fun spirit, buy first? M&M's!! This chocolate brand is known all around the world. This reputation is not the result of the hazard's but the consequence of a historic strategy. Indeed, M&M's is one of the oldest...

31 déc. 2007
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Projet commercial : Bon Appétit

Étude de cas - 18 pages - Brand management

Notre compagnie offrira à ses consommateurs une chaîne de magasins qui importera et distribuera des produits français à Londres au Royaume-Uni. Nous achèterons ces produits en France, organiserons le transport et la distribution dans nos magasins. Ce seront des produits alimentaires de...

28 déc. 2007
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Diamonds on ice

Étude de cas - 4 pages - Brand management

In An Inquiry into the Nature and Causes of the Wealth of Nations (1776), Adam Smith said: “A diamond, (…), has scared any value in use; but a very great quantity of other goods may frequently be had in exchange for it”. Thus, a diamond is not only a “girl's best friend”...

14 déc. 2007
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Lanzamiento de un nuevo producto "Esquiable"

Étude de cas - 9 pages - Brand management

La práctica del esquí ha empezado después de la segunda guerra mundial, por consecuencia, empresas de fabricación de esquies comienzan en 1947. Desde esta fecha, el sector de los esquies ha seguido desarrollándose para ofrecer una buena comodidad a los usuarios. El mercado de los esquies está sin...

12 déc. 2007
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Dog Day Care Center: product project

Étude de cas - 6 pages - Brand management

Our product is a service which is offered in a mall. There are two main objectives for this product, that is, to care for one's pet when the owners are shopping in a mall and to leave one's pet for some time in the mall. The Dog Day Care Center is an innovation, and so there is no...

20 Nov. 2007
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Analysis of the Marketing Communications : American Eagle

Étude de cas - 26 pages - Brand management

American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle Outfitters store opened...

13 Nov. 2007
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Hasbro

Étude de cas - 5 pages - Brand management

Hasbro is a worldwide leader in entertainment. It is the number 2 of the toy market. With its most important competitor Mattel, the number 1, Hasbro is in possession of 70% of market share. Mr Potato Head, Monopoly, Easy-Bake, Trivial Pursuit, Scrabble, or even Clue, are games made in Hasbro. In...

06 août 2007
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Cadbury Schweppes

Étude de cas - 12 pages - Brand management

Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as Australia, New Zealand, Canada, Malaysia,...

31 juil. 2007
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A brief presentation of Arla foods

Étude de cas - 11 pages - Brand management

Arla Foods is the leading Dairy Company in Scandinavia and UK today. It was created through a series of mergers. In 1995, the two major Danish dairy companies, MD Foods and Kloever Maelk, decided to merge, thus obtaining 90% of the Danish market. In 1999, MD Foods and Swedish Arla (the...