Responder a las necesidades de los gemelos: un parche como olfato terapia
Étude de cas - 22 pages - Brand management
Se ha demostrado científicamente que los gemelos tienen lazos muy especiales entre ellos y que tienen ciertas dificultades para separarse entre sí: el gemelo necesita la presencia del otro para sentirse bien. Esta necesidad de estar juntos ha sido aludida en varios foros de gemelos y en numerosos...
Etude du marketing mix de GM China
Étude de cas - 10 pages - Brand management
The company has to invest massively in the luxury car segment because it is lagging in this particular segment. Therefore it has to launch new products in it. The most important luxury brand is Cadillac, which is targeted for the urban individuals in Tier 1 cities where there are lots of...
Baby Care (2007)
Étude de cas - 6 pages - Brand management
Wir sind 4 junge Mütter (und Freundinnen), die 2005 ein Kind bekommen haben. Während eines Gespräches über unsere Probleme mit unseren Babys, haben wir realisiert, dass wir alle dasselbe. Problem hatten: wenn wir die Flasche für unsere Kind machen, wissen wir nie, ob die Temperatur für das Kind...
Company analysis: The case of Red Bull
Étude de cas - 4 pages - Brand management
Nowadays, who doesn't know Red Bull? This firm is famous thanks to the unique taste of its drinks, its blue and silver cans and also the ingredients chosen for the drinks. This energy drink is composed of taurine which has bile of bulls; the current issue is that everybody doesn't really know...
Create a new tissue (Birth date: 11/27/1987)
Étude de cas - 5 pages - Brand management
Paper tissue has become a very common and ordinary product, and its use is very frequent. Moreover, a lot of different tissues have already been released, such as recyclable tissues, tissues with different smells etc. Now tissues are even used in ads, with companies offering designed packs to...
Marketing et développement durable - analyse de l'entreprise Ben & Jerry's
Étude de cas - 5 pages - Brand management
Since the 70's environmental concerns have been growing among the population as the consequences of human activities have been more and more visible. Companies have to consider this trend and need to understand and evaluate the importance of what is called sustainable development. What is...
Analysis of marketing business "Smartbox"
Étude de cas - 41 pages - Brand management
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is...
L'industrie des boissons sans alcool - exemple de Soda Pop
Étude de cas - 5 pages - Brand management
Soda pop is consumed daily all over the world. It is a popular drink among widespread generations. People of all ages drink soda pop in several different varieties. There is a great competition between the makers of soda pop, and some very large companies dominate the industry. Soda pop has...
Obermeyer: Case study
Étude de cas - 8 pages - Brand management
When we conducted our work, we identified that the main problem of the company was the difficulty to forecast accurately its sales for the next season and this uncertainty, even if it can be reduced, will always remain. Thus, our main objective in this case study was to find a way to reduce the...
Strategic Analysis of the brand "Absolut Vodka"
Étude de cas - 6 pages - Brand management
Today, ABSOLUT Vodka is one of the best-sold vodkas in the world, because of its image (96.6 million liters sold in 2008). This image is based on advertising, and a targeted communication strategy using art as the main marketing strategy. For its advertisements Absolut works with the well-known...
Analyse stratégique de la marque Avon
Étude de cas - 12 pages - Brand management
The analysis of a brand or product is nowadays essential in the decision making process of consumers. The competition between brands not only takes on a level of content of a product but also on the image of the brand itself. That's why it is important to realize this analysis to better...
Lux, le savon de star
Étude de cas - 33 pages - Brand management
This 33 slides powerpoint presentation analyses the reasons of success of the lux soaps. It gives information about the past strategy, the point in which they are actually and their goals for the product. Extracts of the presentation: "Lux background - First world launch in 1899 (UK) - India...
Analysis of problems encountered by the brand Drambuie
Étude de cas - 5 pages - Brand management
According to J. Gallagher, Phil Parnell when joining Drambuie had to cope with serious marketing problems in that company. A lot of them can be quoted, but only the main will be dealt with, as some of them can't be gathered altogether. Identifying marketing problems is the first step while...
Alcopop - Case Study
Étude de cas - 5 pages - Brand management
This study deals with the alcopop market in the UK and the opportunities for a company to expand to the French alcopop market. An alcopop is a sweet and flavoured drink, available in attractive packages full of colours with a small reference to the alcohol it contains. This beverage, which...
Benchmarking on the Treasure Hunt activity
Étude de cas - 4 pages - Brand management
To prepare for my internship, I chose to work on the incentive programs proposed by private companies and most particularly on the treasure hunts. I chose the leader in this sector, I used Google. So, I could compare different companies and different programs. The main difficulty is to find the...
Lemonade Lorina on the us market - marketing analysis
Étude de cas - 18 pages - Brand management
We have decided to study the potential market for the French product Lorina's lemonade on the American market. The French lemonade maker has developed authentic lemonades made from spring sparkling water which is totally in line with the changing needs and behavior of customers. After being...
Marketing analysis of Oreo
Étude de cas - 28 pages - Brand management
Everyone has a special Oreo story. Nowadays, every person has heard about the Oreo cookies, thanks to the word of mouth and the different ways of advertising through TV, magazines, internet etc. There are many theories pointing to the origin of the name ‘Oreo'. Indeed, it was taken from...
Innovation and Entrepreneurship: Natoora
Étude de cas - 5 pages - Brand management
Natoora is a French company which aims to source and supply top quality foods carefully chosen by expert selectors (meat, fruits, dairy, fishmongs, drinks, vegetables etc). A top local producers' network is built in each country or city, so as to supply the consumers with fresh biological...
Ethics, sustainable development and corporate social responsibility: Ben & Jerry's case study
Étude de cas - 5 pages - Brand management
Ben & Jerry's have evolved on a growing market. This is why the influence of customers and competitors is significant. Nevertheless, these threats have do not have a huge impact on the company, because the growth enables each competitor to find its own position. Even if prices are falling in...
Procter and Gamble
Étude de cas - 8 pages - Brand management
Procter & Gamble was founded in the United States in 1837. The company prospered during the 19th century and is now the world's biggest manufacturer of packaged consumer goods and a global leader in six main categories: laundry and cleaning (detergents), paper goods (toilet paper), beauty...
Nivea - Marketing strategy
Étude de cas - 13 pages - Brand management
Nivea is the number one brand in the world for its skin and body care products and cosmetics. Nivea belongs to Beiersdorf, a German company that represents 70% of its turnover in the market. The brand Nivea was created in 1911 when Dr. Oskar Troplowitz got the first emulsion of oil in water. A...
Testing if the magic ingredient works from Corporate News: Activia
Étude de cas - 12 pages - Brand management
In this document, we analyze the group Danone, and especially about Activia, which is one of the famous brands of the company. We outline the time line of Danone Company and then explain the concept of Activia products. We also see any possible effects of the yogurts of Activia. As part of this...
Estudio marketing del caso Freixenet
Étude de cas - 3 pages - Brand management
Freixenet es una marca de cava española conocida que ha logrado el éxito a nivel internacional. Una de las razones de su notoriedad es su estrategia marketing. Ha creado su propia imagen y ha sabido diferenciarse de los competidores con habilidad. Vamos a enfocar sobre el ámbito del packagín y de...
Heineken and the beer market
Étude de cas - 15 pages - Brand management
Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...
The 2tast'ice - Shooter's Company LTD
Étude de cas - 21 pages - Brand management
We are a dynamic and friendly team of six young graduated students, and we decided to set up a business of '2 tast ice', a revolutionary tool to drink beer in bars. We have already done lots of research concerning this market. So we decided to implant our company in England because...
SWOT analysis: Macdonald's case
Étude de cas - 25 pages - Brand management
This PowerPoint presentation evokes an internal and external analysis of McDonald's strategy. Extract : "Despite McDonald's leading position in the fast food market, the company currently has to face 2 major problems that make it unable to develop consumer preference: Firstly a growing...
Diagnostic marketing de Nespresso
Étude de cas - 5 pages - Brand management
Nespresso is the brand name of NESTLE Nespresso SA, an operating unit of the Nestle Group. The Nespresso story began with a simple, but revolutionary idea: enable anyone to create a perfect cup of espresso coffee at home. "The Louis Vuitton of Coffee? is positioned as a luxury brand. Nestlé has...
The full cooked breakfast : As simple as a wish? (Presentation of a finalized project by three motivated partners
Étude de cas - 18 pages - Brand management
We are going to present our new company and the product we are expecting to develop is the 'Full Cooked Breakfast'. This product belongs to our company that we have just created, 'Top-Wave'. We are three young people specializing in marketing engineering, food sciences and trade....
Analysis of Royal Unibrew on the Danish Beer Market
Étude de cas - 27 pages - Brand management
In the latter years the volume sales of the Danish brewery industry is declining, in the following pages you will find out the reasons why. The aim of this project is to reveal the opportunities and threats that Royal Unibrew A/S could face. Royal Unibrew A/S is the second largest brewery group...
Launching a new product : the "KeepWarm Microwave"
Étude de cas - 25 pages - Brand management
The Company has the intention to set up a microwave manufacturing company and to achieve a turnover of five million pounds in the third year of running. The name of this company that will provide the customers a brand new innovation is BEAM. It was decided to have as a slogan of the company:...
