Innovation and Entrepreneurship: Natoora

Résumé du document

Natoora is a French company which aims to source and supply top quality foods carefully chosen by expert selectors (meat, fruits, dairy, fishmongs, drinks, vegetables etc). A top local producers' network is built in each country or city, so as to supply the consumers with fresh biological food, fresh vegetables and fruits, fresh meat, and natural diaries. Natoora ensures the special conditions concerning the way the animals are raised, and the frozen supply chain so as to guarantee quality food. The company has tried to eliminate all the stocks. They receive the orders from the consumer throughout their website, convey the requirement the local producers, receive and package the order, and then deliver it to the client's house.

Extraits

[...] Good Analysis. It is essential for Natoora to develop these two partnerships effectively and efficiently. Their lack of experience in yoghurt production as well as the lack of experience creating flower-flavoured yoghurt by their manufactures emphasizes this point. Once these two partnerships are forged Natoora can expand on their yogurt product line to that of yoghurts with the taste of flowers. [...]

[...] We can find on internet different recipes to create its own flower yoghurt, and so why not commercialize this type of product. Because Natoora has an important local producer's network, it will be able to find a producer who makes yoghurts with the taste of flowers. Such a product corresponds well to Natoora's concept. What is more a flower yoghurt follows the trend of the bio and the nature; that is to say, today lots of people look for natural and original products. The yoghurt will be composed by milk, a natural yoghurt, flowers (roses, poppies, ) and sugar. [...]

[...] Since few years, people can also order luxury food from some of French or Britain's top chefs, delivered straight to home. A quick glimpse of Natoora's products There are four mains categories: - The fresh market fruits, vegetables, cooked pork meats, delicatessen, cheeses, bakery, fishmonger's shop, meats. And inside all these subgroups there are a huge variety of products - The bio market it proposes the same subgroups as the fresh market but all the products are bio - The Italian market antipasti, Italian cooked pork meats, desserts, oils, cheeses, wines, pastas - The grocer's shop jams, spices, coffees, cookies, juices, condiments, sauces, soups - Aperitif and Barbecue meats (pork, beef, lamb, chicken, fishes, toasts, juices, chips II) The innovate Idea Our idea is to launch yoghurt which will have the taste of a flower. [...]

[...] Natoora was founded in 1999, in Paris, France by two men (Jean-Patrice and Philippe Quenedey) and provides a grocery home delivery service. Since 2004, the concept has been settled in London too. So as to make an order to Natoora, a client has to enter www.natoora.fr website. Natoora's motto is to help consumers to find the shortest road between the countryside and their table. But it also tries to propose a good value for money Natoora ensures the special conditions concerning the way the animals are raised, the frozen supply chain so as to guarantee quality food. [...]

[...] Ferme de Viltain, Bonneterre, and Domaine de Grignon all produce natural yoghurts. It is advised that Natoora choose one of these manufacturers they feel is most suited to expand their yoghurt line to that which has the flavour of flowers. Natoora has no core competencies in yoghurt manufacturing or flavouring so they must rely on one of their suppliers. They will need to find the manufacturer most receptive and versatile who is willing and able to expand their capabilities of a new product line. [...]